Leo Burnett India has announced the formation of LB Regional, a specialized subsidiary aimed at assisting clients in reaching national audiences through regional insights.
The Publicis Groupe agency hopes to deliver end-to-end solutions with LB Regional, including research-driven strategic direction for creative solutions across regional markets.
LB Regional presently concentrates on Tamil, Telugu, Malayalam, Punjabi, and Bengali. Each language has its own staff of creatives and authors.
“To compete in today’s times, companies must win in regions, not just nationally,” stated Dheeraj Sinha, CEO of Leo Burnett South Asia and chairwoman of BBH India. Brands frequently have possibilities or issues that are unique to specific places. To tackle this, we need to use region-up thinking and ideas from that region. Furthermore, there is a rising need for local, vernacular, Indianized content, which, when done well, gives a significant opportunity for businesses to expand their audiences.
With this in mind, we established this section to assist businesses in thinking about and developing regional-level solutions. We have previously built local level initiatives for several companies and have had fantastic success by thinking and creating regionally rather than nationally.”
An in-depth quantitative survey conducted by Leo Burnett India, spanning 10 states (Maharashtra, Tamil Nadu, Andhra Pradesh + Telangana, West Bengal, Karnataka, Rajasthan, Uttar Pradesh, Punjab + Chandigarh, Kerala, and Delhi), with 2805 respondents across different age groups (18-30-year-olds, 31-45-year-olds, 45+), backs up the strategy and thinking. Food, transportation, income, life motivations + relationships, health, and fashion are among the topics covered in the poll.
Leo Burnett, founded in Chicago and has offices across the world, was founded on a simple concept. That the most creative, successful, and compelling work is centered on people—their needs, goals, aspirations, and hopes. It’s a belief that can be seen in everything we create.
This belief is now known as HumanKind. And it has assisted many companies all around the world in becoming more valuable to the people they serve.
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