The introduction of IBM’s new integrated global platform, “Let’s create,” the company’s most important brand initiative in over a decade was announced today. “Let’s create” reflects IBM’s current vision, strategy, and mission.
It reaffirms the company’s commitment to innovation and collaboration to provide long-term value to clients and partners while assisting them with their most pressing business challenges.
‘Let’s create’ is an invitation to our clients and partners to collaborate with IBM on co-creation projects using our hybrid cloud and artificial intelligence (AI) technology, as well as our consulting expertise. Jonathan Adashek, IBM‘s Senior Vice President of Marketing and Communications said that by working together, we can develop data-driven solutions that automate, modernize, secure, and transform enterprises throughout the world.
IBM’s multi-platform marketing investment comes on the heels of one of the corporation’s most significant transitions in its 110-year history: the recent spin-off of IBM’s managed infrastructure services business, Kyndryl, which has put the company at the forefront of hybrid cloud and AI.
“Let’s create” expresses IBM’s commitment to lead in advanced technology invention, development, and application on behalf of partners — and the globe — using creativity as the defining currency.
The campaign will be released in three parts over the next few months. The first chapter introduces IBM’s primary strengths and areas of expertise. The second chapter will explain how IBM assists clients in realizing their visions. The third part will look at how “New Creators” are using technology to bring about the changes that businesses and the world require.
The original work, created in collaboration with IBM’s global agency, Ogilvy, represents a new direction for the corporation, including a break from the company’s distinctive blue letterbox in the TV advertisements. A minimal edit by Imaginary Forces, a design-based production studio, is included in the spots. Swift, a WPP agency, created the strategy and creative concepts to bring “Let’s create” to life on social media.
‘Let’s Create,’ according to Liz Taylor, Ogilvy’s Global Chief Creative Officer, is an open invitation to all imaginative creative minds — developers, programmers, engineers, and IT leaders — to unleash their imaginations, accomplish the unthinkable, and do it together.
The media purchase was created in collaboration with Mindshare and will be available on linear and linked TV, digital, out-of-home, paid social, IBM.com, and IBM social channels starting today.
The United States, the United Kingdom, Japan, Canada, Germany, France, Italy, India, China, Australia, Brazil, and other markets throughout the world are among the geographies covered.
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