Tinder established LetsTalkGender.in in cooperation with Gaysi Family to encourage dialogues around identifying and expressing gender.
Tinder was the first dating app to allow non-binary identities in 2016. This dynamic, interactive guide and glossary was produced with LGBTQIA+ community participants. It was inspired by Tinder’s 50+ gender identities and 9 sexual orientations.
LetstalkGender.in outlines the binary, why it is restrictive, the necessity of usage of pronouns, and what a partner’s queerness implies for someone dating them. The website includes a lexicon of gender identities and descriptions based on community members’ lived experiences. As seen on Tinder, these identities are a blend of flexible umbrella categories and gender identities.
Sakshi Juneja, co-founder of Gaysi Family, stated, “The way we perceive and experience gender is developing, and the only way to keep up is to constantly talking about it.” It influences our personal and non-intimate relationships, how we manage consent, and how we access resources and institutions like marriage. It’s crucial that influential firms like Tinder encourage the construction of inclusive venues where such expressions may be openly explored.
Tinder’s Director of Communications India, Aahana Dhar, stated Let’s Talk Gender is a long-term commitment that supports inclusive dialogues in the dating industry. This live lexicon, established by professionals, gives a more personal definition of identity and takes us closer to a society where everyone has total authority over their choices and self-expression.
Tinder has long encouraged its users to express themselves in the app and IRL. Tinder’s LGBTQIA+ user base has increased at double the pace of its total membership, and non-binary is the No. 1 “more genders” option. More than half of Tinder’s worldwide members are 18-25, the most flexible generation ever.
Let’s Talk Gender features LGBTQIA+ perspectives discussing gender, sexuality, and personal autonomy. Indian Tinder users will get in-app cards promoting the Let’s Talk Gender Dictionary.
Tinder was the first mobile dating app to include sexual orientation in 2016. Our transgender and gender non-conforming members and advisors helped build this piece, including Nick Adams and Alex Schmider from GLAAD’s Transgender Media Program and trans advocate Andrea James.
In India, Humsafar Trust implemented this functionality to include indigenous gender orientations. Tinder has a safety feature called Traveler’s Alert established in conjunction with ILGA World to warn LGBTQIA+ users of the hazards of using dating applications in countries with discriminatory legislation.
Tinder has supported the LGBTQIA+ community with campaigns, content, and stories. In 2020, we created the Museum of Gay Swipe Stories with Gaysi Family to showcase queer dating in India. Last year, we launched Queer Made alongside Little Black Book and Gaysi Family to support and celebrate India’s LGBTQIA+ companies and goods.
We just produced a limited-edition ‘All of a kind’ capsule collection of 10 sneakers with FILA, hand-illustrated by artisans throughout India, promoting individuality, authenticity, and variety.
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