LEVI’S® BOLSTERS ITS RETAIL REACH IN INDIA, UNVEILS ITS LARGEST MALL STORE TO-DATE IN NEXUS MALL, KORAMANGALA IN BENGALURU

 Iconic denim and lifestyle brand, Levi’s^®, today opened its latest store at Nexus Mall, in Bengaluru, today – its largest mall store in the country till date. Located in the culturally vibrant neighbourhood of Koramangala, the store is aimed at enhancing the brand experience for denim enthusiasts in Bengaluru. As the brand continues its focus on expansion and going direct-to-consumer in India, it aims to provide a meaningful brand experience to shoppers while delivering great style and opportunities for authentic self-expression through a broad product assortment and extensive personalization services.

Making a statement in Nexus Mall Koramangala, the new Levi’s^® store spans a impressive 6,000 square feet of retail space. The meticulously crafted store in the brand’s cutting-edge NextGen Indigo store format, offers an elevated shopping experience from its deep indigo walls to its instinctive product layout and lounge space. This represents a further evolution and elevation of the store experience within the brand’s larger, Icon store format. This is matched with an extensive range for both men and women. From classics like the 501^® and Trucker Jacket in a variety of colorways, to the latest denim lifestyle offerings for men and women, the store boasts an unmatched product assortment. Trend-focused offerings include new range of women’s fits across flare, straight and loose styles with pretty tops, colorblocked denim tops, corset and cropped styles to complete the look. For Men, Advanced stretch denim,  an expanded range of loose jeans and a wide range of cargos and chinos are complimented by all occasions-options from button-down shirts, polos, and signature graphic & logo tees.

The store also features the iconic Levi’s^® Tailor Shop, offering a plethora of personalization choices for customers desiring unique pieces that mirror their personal style and expression. From alterations and restoration services to the option of embellishing and enhancing one’s favorite pair of Levi’s^® with embroidery, patchworks, pins, and more, customers are invited to explore a world of customization possibilities.

The opening of the Nexus Mall store underscores the brand’s momentum in expanding its presence across India.  This store at Nexus Koramangala, along with the Brigade Road store, the Largest store in Asia, and the store on 100ft Road Indiranagar strengthens the brand’s presence in Bengaluru. This store also joins the brand’s growing fleet of large format stores across the country in line with Levi’s^® direct-to-consumer strategy which offers an immersive experience for customers to explore the very best of Levi’s^®.

Hiren Gor, General Manager, South Asia – Levi Strauss & Co, commented, “India is an important market for Levi Strauss & Co, and as the Levi’s^® store at Nexus Mall opens as our largest mall store to date, it marks a significant moment in our expansion strategy in India as we continue to be in locations across the country where our consumers shop. With this new store, we’re creating a destination where shoppers can interact with the Levi’s^® brand, fostering authenticity and self-expression.”