Bangalore, 8th October 2024, Lexus India has announced a 10% increase in sales for the calendar year up to September 2024 as compared same period last year, highlighting Lexus sustained momentum and strong market acceptance. Furthermore, it has reported an 8% sales growth in the second quarter as compared to the first quarter of FY 2024-25.
The ‘Made in India’ ES model continues to remain the top contributor for Lexus, accounting for 52% of the sales. The popularity of the model is reflective of the growing appreciation among Indian consumers for the “Made in India” product along with renowned Lexus design, quality and craftsmanship. Lexus also recently announced the ES luxury Plus Edition in September 2024.
In line with the industry growth, the quarter also saw a surge in demand for the SUV models, with a growth of 23% for the calendar year upto September 2024 as compared to the same period last year, primarily from RX and NX models offering exceptional mobility options to the evolving aspirations and lifestyle of its guests. The Lexus LM has also received a strong market response and contributed significantly the overall growth.
Tanmay Bhattacharya, Executive Vice President of Lexus India said “We are grateful for the trust our guests have in Lexus, the strong response to entire range of Lexus models reflects the growing recognition of Lexus for its unmatched luxury and craftsmanship. Our quarter-on-quarter sales growth underscores our commitment to delivering exceptional products and experiences to all our guests. As we enter the festive season, we are excited to build on this momentum and anticipate even greater enthusiasm from our guests. To enhance their experience, Lexus India is extending festive benefits, making this a promising and exciting time for the brand”
Lexus India presents a dynamic portfolio of mobility options, thoughtfully designed to meet the varied preferences of Indian guests. At the heart of the lineup is the ES sedan, a symbol of elegance and comfort that transforms everyday driving into a joyful experience. The SUV range features the versatile NX, offering a seamless fusion of style and performance, while the new NX 350h Overtrail embodies the spirit of adventure and outdoor luxury, the RX driven by dedicated pursuit of unique identity and proportions for a captivating experience, and the LM marks a new era in ultra-luxury MPVs, meticulously crafted with quietness and tranquility thereby offering a range of advanced electrified vehicles for guests.
Since its 2017 debut in India, Lexus has embraced the Japanese philosophy of Omotenashi, ensuring every action reflects deep respect and guest care. To reinforce this, Lexus India has recently announced 8-years/160,000 km vehicle warranty* for all new Lexus models sold in India from 1st June 2024 onwards being the first of its kind in the luxury car industry. The 5-year Roadside Assistance (RSA) introduced on 1st February 2024, has enhanced guest convenience and peace of mind by providing more value for the customer. Furthermore, to elevate the brand’s premium image, Lexus has introduced high-quality factory body coating from August ’24 onwards thereby providing premium and rich feel to Lexus vehicles thereby solidifying product acceptance in the luxury automotive market.
*Terms and conditions apply. Contact Lexus Dealer or Refer Warranty Manual for details provided along with the new vehicle.
