In an effort to bring back the lusciousness that one associates with meat – the taste, texture and perfume of the eating experience – a new logo has been produced for the business.
Today, Licious launched a new look for its brand. A whole new logo and color palette will be unveiled as part of the brand’s rebranding effort, which will help bring the meaty experience to life across all platforms.
Licious caters to the sophisticated tastes of Indian consumers by offering high-quality, fresh meats and poultry while also streamlining the meat purchasing process via the use of cutting-edge technology. A 7-year brand identity renewal cycle is effective based on real-world data. On Licious’s 7th anniversary, the band has undergone an identity shift.
The Indian populace’s perspectives on the purchase and consumption of high-quality meats and seafood have been successfully shifted due to Licious’s efforts. When a new movement is started, we are the torchbearers, and we must live up to our role. The brand’s identity has been modified as a direct result of this.
There is a continual flux in the customer, category, and competition in today’s marketplace. Having a new brand identity will allow us to stay on top of this curve and carve out a new route. This year, we plan to put money into developing assets for various consumer touchpoints to help tell tales and tell the future of Licious more concretely.”
The logo uses a combination of smokey grey, robust red, and creamy white to evoke the lusciousness of meat, including its taste, texture, and scent. Meats, fish, and poultry items are strongly referenced in the logo and other aesthetic aspects. Intricate patterns that may be spotted across all contact points of the brand’s connection with its stakeholders are the tiny nuances that add joy to the system.
Apps, websites, physical stores, packaging, communications, and other branded assets feature the brand’s new look and feel. The logo’s visual style and form inspire all of the artworks that make up the brand’s hallmark.
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