The health pandemic isn’t over and with the monsoon making inroads over the Indian peninsula, concerns over health have risen manifold. Thus, products like sanitisers, handwashes, disinfectants may even see an extra spike in their already high demand levels.
Lifebuoy has now introduced a ‘no gas germ kill spray and claims it kills 99.9 percent germs and bacteria. The brand, within the 15-second ad, goes on to state that you simply don’t get to wipe this spray once applied anywhere and is safe on the skin also .
What’s interesting to notice is that the ‘bina gas wala…’ peg during this ad. Until now, Fogg deo used this line as its USP against rival brands in its advertisements. Less gas meant more spray and thus, value for fragrance and even money. For potential customers of the Lifebuoy spray, it is a reassurance that every spray will enter protecting them than as wasted gas.
Recently, Lifebuoy announced it had been the official hand sanitiser of the West Indies cricket team. This is an opportune time for the partnership as West Indies is currently touring England for a 3 match test series, in what is going to be the primary international cricket series after the pandemic enforced lockdowns in countries across the planet.
We should also remember that in January 2020, Lifebuoy commissioned a PSA where it urged people to use any soap nearest to them to make sure of frequent handwashing.
Lifebuoy’s Antibacterial Germ Kill Spray gives you on the go protection.
Highlights-
* Kills 99.9% bacteria and viruses.
* Safe on skin.
* Easy to use.
* Can be used on mobile phones, table top and kitchen countertops, keys, faucets, etc.
