The Body Shop, leading global beauty brand and renowned activist. In a virtual event introduced #LightALittleLife campaign. The event was joined by actor Sanya Malhotra, also the Chief Brand Advocate of The Body Shop India.
The campaign aims to strengthen the orphaned children post-COVID19. COVID19 destroyed the present and future of many children, they are left at the mercy of chances.
The National Commission for Protection Of Child Rights confirmed that over one lakh children lost one or both parents during the pandemic. Most of them are orphaned and even abandoned by their relatives.
Their healthcare and well-being are highly compromised. Even in the Child Care Centres, an adequate supply of essentials is rare. Moreover, children have completely lost the track of education and learning.
The Body Shop and Miracle Foundation India are coming together to provide essential health care and educational support. The initiative will provide, coaching, school supply, and tutor support along with internet connectivity, regular medical tests, supplements, prescriptions, and access to quality healthcare inclusive of emergency healthcare.
To realise this goal, The Body Shop is raising funds from its 200+ retail stores and online store www.thebodyshop.in. They are also allowing voluntary donations of 20 rupees minimum. Every voluntary contribution will be doubled by the company and the aim is to raise a minimum of 2 million over the next three months for the cause.
Being a part of The Body Shop family is an honour. It is a brand of many firsts and its determination for ethical sourcing, going cruelty-free, veganism is commendable. It’s a proud place to be. LightALittle campaign is close to my heart, from helplessly listening to the stories about children suffering to make a difference by supporting them. I am proudly a part of this campaign to make a better, kinder, gender-equal, and sustainable world said, Sanya Malhotra, Chief Brand Advocate, The Body Shop India.
Children have suffered worst and most after the second wave of COVID19. They lost their family, support, and basic amenities; healthcare & education. We at the Miracle Foundation India have joined hands with The Body Shop to provide the necessities of the little ones and will not let their innocence be lost said, Nivedita Dasgupta, Country Head India, Miracle Foundation. We are determined to give them a future where they can thrive and excel in their chosen paths.
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