Entrepreneurs who have built great brands for Bharat spoke at Pride of India Brands: The Best of Bharat Conference & Awards, the first time the event was held.
Dr Sriram Iyer was the CRO of Metropolis Healthcare; Namrata Chotrani was CEO of Khadim; Dheeraj Gupta was the founder and CEO of Jumboking, and Rahul Tewari was the CFO of Games24x7. Jai Lala, CEO of Zenith Media, moderated the discussion.
Entrepreneurs began the meeting by discussing how they saw Bharat as a potential market. Let’s take a step back and examine Bharat. Let’s split India into two groups: those who live in metropolitan areas and have more discretionary money to spend on high streets and shopping malls, according to Chotrani. People who live in Tier 2 and Tier 3 markets, or rural markets, comprise the second category. Shoppers prefer to shop at independent boutiques, tiny retail counters, and chain stores that carry many brands. They’ve been exposed to television, and they’re also quite particular about what they want in clothing these days. Bharat is the name given to this market, which we believe represents the future of India. Bharat and India are categorised this way, and our firm is positioned to serve both needs.”
As Gupta put it, “The Indian business climate, particularly the Bharat environment, necessitates a company strategy where profits are commensurate with the market potential. ” “As a company, we have a deeper grasp of Bharat’s intrinsic strength.”
She described how IT companies approach Bharat digitally in comparison with other businesses. With QuickHeal, we began e-commerce and digital communication in the year 1998; we believe that Digital is the most significant component of a tech business. This is why there was no bank payment escape in India. Consequently, I was able to provide services to Indian clients via an agreement with an American firm. In time, ICICI Bank and other financial institutions emerged. Time has begun shifting in both the e-commerce and communication arenas. We consider both digital and traditional media equally crucial to our success. “I think digital has gone very high in the retail level,” he remarked.
It’s no secret that Indian consumers are inundated with a wide variety of international games, making India one of the world’s most active video game marketplaces. As a result, Indians downloaded more games in 2013 than those in the United States or China. We had to devise a sachet approach to get into that market. You have a limited amount of time and money to occupy yourself,” he continues. According to him, Bharat’s mass market makes it a model for the rest of the globe. As far as I know, it’s the newest and most profound culture one may find anywhere in the world. Their ability to radically alter the story for amusement is, therefore, immense.”
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