Coca-Cola India has reported the very first brand augmentation for its local image Limca into the hydrating sports drinks classification with ‘Limca Sportz’. The brand, which has finished north of fifty years since its establishment in India, remains at #4 inside Coca-Cola India’s shimmering portfolio. Limca holds a longstanding heritage in the nation and is generally acclaimed for its unrivaled capacity to impart a sensation of newness in the personalities and groups of its shoppers.
The pristine’s contribution ‘Limca Sportz’ is a Glucose + Electrolyte-based drink containing fundamental minerals for fast liquid admission. The refreshment is a NO FIZZ; water-based drink that aids in FASTER REHYDRATION in people engaged with actual work such as sports, exercise, and high extraordinary tasks. It has revived genuine lemon juice to add to the taste and acceptability.
With the send-off of the new variation and Limca’s entry into hydration-based sports refreshments, the brand is bringing alive the #RukMat lobby through an advert including ruling Olympic spear champion, Neeraj Chopra. The mission will spin around an inspirational subject, to urge the crowd to push their limits and ‘never say pass on’ mentality. The brand has embraced a comprehensive showcasing way to deal with help the new mission, comprising of computerized as well as broad communications broadcasting to boost media reach across channels.
Reporting the send-off of Limca Sportz, Karthik Subramanian, Director, Marketing, Hydration, Coffee and Tea Category, Coca-Cola India and Southwest Asia expressed, “Expanding on Limca’s capacity to give full-body revival so buyers can be their most lively, best selves in each circumstance, we are excited to declare our entry into the games hydration class with the send-off of Limca Sportz. The drink has been formed through in-house advancement and broad market testing.
At Limca, we consistently concurred that there could be the no finer boss of Limca Sportz than Olympic gold medalist Neeraj Chopra, who is the zenith of athletic greatness and encapsulates the genuine soul of our mission informing #RukMat (won’t ever stop).”
Neeraj Chopra, Indian competitor, ruling Olympic hero, and big showdown silver medalist in lance toss said, “As a competitor, I grasp the fundamental meaning of ideal admission of carbs and electrolytes. Limca Sportz empowers quicker rehydration to the consumer and helps balance higher perseverance during exercise execution – making it the go-to drink for individuals who put stock in investing the hard effort to accomplish their objectives.
It is the ideal beverage for when the body surrenders, yet the brain says ‘go on..’. I’m thrilled to be the essence of the new Limca Sportz crusade. The film impeccably addresses my standards of never surrendering and ceaselessly pushing limits to draw nearer to my objectives.”
The new variation will be accessible on racks across Delhi NCR, Bangalore, Chennai, Bengal, Mumbai, Pune, and urban areas of Andhra Pradesh/Telangana at the beginning of September, and will be accessible in packs of 250 ml and 500 ml.
Follow and connect with us on Facebook, LinkedIn & Twitter.
