Jan 8, 2013: Linc Pen and Plastics Ltd. which is the third largest pen manufacturer in India after Cello and Reynolds is going for an aggressive expansion plan. The expansion plan includes diversification by re entering the note book market from which it has withdrawn in mid-90s and expanding its distribution and retail base. Linc which is based in Kolkata has a dominating presence in East and North India but only a marginal presence in West and South India and this is where the company is trying to focus by increasing its retail presence. Linc which had initially introduced notebooks under ‘Copycat’ brand had later withdrawn it in mid 90s. Writing instruments market in India is estimated to be valued at Rs. 4520 crore.
