Linkedin, the world’s largest professional network, had launched ‘Space for you’, a new brand campaign running all over India and the UK on 2nd May. The campaign commemorates how LinkedIn’s members are progressively asking questions, looking for guidance and wanting to connect with other members to find out what works for them and their careers today during these fast-changing and doubtful times.
LinkedIn partnered with VCCP London to mastermind the idea for the new brand campaign which launches with a 60-second film created by creative agency The Glitch for India. The film is directed by Student Emmy award-winning short-film director Sahirr Sethi who was also part of the visual effects production team for the highly applauded film, Life of Pi. The idea is brought to life through the means of an ever-expanding table that represents how LinkedIn is a universal, communal space for everyone.
The film starts around a desk as a young woman considers her career passageways, but is soon joined by an entire community of fellow professionals who too are steering their future. As more people pull up chairs and even extra tables to join her, the film reflects how LinkedIn acknowledge every kind of career — from creators to entrepreneurs and corporate professionals among others.
Space for You shows how a whole community can be born from one table and one idea. As the lead character walks across the ever-expanding table, she watches various sets of people occupied in their unique professional elements and also shares tea with one of them. As she finally finds like-minded people and pulls up her chair to chat with them, the film comes to an end with the hero strapline: “Find your space on LinkedIn.”
Ngaire Moyes the Vice President of Communications and Brand, International, at LinkedIn said that The pandemic prompted many people to rethink what they want from work and life, and they had seen that first-hand on LinkedIn as people have reached out to their community for help and support as they consider what’s next for them. They are committed to fostering a sense of community for their members, inspiring them to open up, talk, help, and support each other.
With Space For You, they wanted to shine a light on how LinkedIn’s professional community can help people discover what’s next for them, and how LinkedIn is a space where they can connect with diverse people and start conversations about their careers. Wherever one’s career is right now, there is always a space for them on LinkedIn.
This campaign will continue for 4 weeks on TV across channels including the IPL (English and Hindi), English movie channels, OTT platforms Hotstar and Sony Liv, and digital platforms LinkedIn, Instagram, Twitter, YouTube, and Spotify.
Follow and connect with us on Facebook, LinkedIn&Twitter
