TATA AIG General Insurance Limited has awarded Lintas Live (formerly GolinOpinion) the PR and advocacy building mandate. Lintas Live was chosen as the winning agency in a multi-agency pitch because of its unique creative approach to brand building through advocacy.
Tata AIG General Insurance Company Limited is a joint venture between the Tata Group and the American International Group that provides general insurance in India. The Tata Group owns 74 percent of the insurance company, while AIG owns the remaining 26%.
TATA AIG’s PR and corporate communications framework will be developed by the digital-first creative PR agency to strengthen TATA AIG’s leadership position in the general insurance space.
Lintas Live is the digital-first creative PR agency of the MullenLowe Lintas Group. They are a part of the MullenLowe Group’s global communications network, which includes the MullenLowe PR agency in the United States, which was named Global Creative PR Agency of the Year in the Holmes Report 2017. They have been assisting some of the country’s most prestigious brands with their communication needs for over two decades.
Mr.Parag Ved, President – Consumer Business, Tata AIG GI said that They were looking for a strategic communications partner, a driven team that shared our vision and values. They were pleased with the team’s depth of knowledge and the range of PR and advocacy services Lintas Live provides, which is so important for brand building.
They felt this team was best suited to take on this challenge because their goal was to continue to build their brand narrative in new and more relevant ways. They are confident that by this partnering, they will be able to further establish their thought leadership in the rapidly expanding world of insurance services.
The agency’s first-of-its-kind LIVE framework will help Tata AIG GI become an integral part of PR conversations in the new digital era, ensuring brand relevance and impact.
Ameer Ismail, President, Lintas Live said that, In the general insurance industry, Tata AIG is a well-known leader. They are ecstatic to have received this mandate. Lintas Live will find new and compelling ways to connect with all stakeholders in an interconnected world. TATA AIG will rely on its ability to think strategically, develop narratives creatively, and deploy intelligently.
The PR and advocacy efforts for Tata AIG General Insurance will be led by Lintas Live’s Mumbai office.
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