Liqvd Asia has won the web and mainline innovative media directive of Go First airline. Established as Go First airline and currently rebranded as Go First, the brand is the aviation foray of the 285-year-old Wadia Group.
“The business was won in a firmly contested multi-agency, which saw guiding agencies engaged. Liqvd Asia’saim is to increase GO FIRST to not only become suitable to its digital audience but also make it an airline of choice for regular fliers,” the agency said in a statement.
“The agency will be superintended for managing the creative communications of the company and will aim at the young and business travelers. The aim of the partnership is to create communication that reaches out and connects with India’s value-aware flyers who seek comfortable, on-time service at attractive airfares.
It will have to balance between making the brand-friendly while not losing the applicant that India’s young travelers look for.it is a task anticipated to challenge and restore creative thinking for the agency and brand, at various levels”
Speaking about the win, Arnab Mitra, Managing Director, Liqvd Asia, said, “We are respected and especially enjoyed to be partnering with GO FIRST. GO FIRST is one of the leading homegrown airline brands and is growing at a sensational pace.
This is a major win for Liqvd Asia and it provides us with amazing opportunities to feature the depth of our creative and strategic capacities. There are lots of opportunities to communicate with target audiences via multiple touchpoints, and to really bring the brand into the digital space.”
Kaushik Khona, Chief Executive Officer, Go First, on the appointment of Liqvd Asia as the brand’s creative agency, said, “We are happy to onboard Liqvd Asia as our innovative communications agency. Digital and ATL-led innovative communication is a key focus zone for GO FIRST.
We are happy to partner with Liqvd Asia to help to drive commitment with our passengers and shareholders across digital and other marketing media platforms like print, OOH, radio, and the like. During our detailed estimation process, Liqvd Asia exhibited key assign including sharp insights and a data-led approach which we believe will add value to GO FIRST’s creative communication roadmap.
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