Bengaluru, April 7, 2022: CRED, a high-trust community of creditworthy individuals, merchants and institutions, released its third ad-film for its IPL 2022 campaign- CRED: Play it different. CRED continues to rewind the years with another throwback to the 90s.
The ad opens up in the classic technicolour aesthetic and shows Sharma ji and his neighbour Gupta ji, chatting about the host of rewards in store with CRED bounty in a playful banter. The chemistry between two characters is reminiscent of the simple yet effective ads of the 90s that evoked humour and intrigue at the same time.
The new film is an addition to the campaign that is based around invoking the 90s nostalgia with a twist. The first ad saw Karisma Kapoor play an astute shopper, listing the advantages of CRED bounty. The second film was a trip down memory lane by Annu Kapoor and Renuka Shahne, playing Antakshari with afsane, begane & tarane.
The ad was conceptualised and written by Tanmay Bhat, Devaiah Bopanna, Puneet Chadha and Deep Joshi with music by Karan Malhotra. The film was produced by EarlyMan Films and directed by Ayappa.
The ad made veteran actor Dilip Joshi and actor – entrepreneur Genelia Deshmukh nostalgic for the 90’s advertisements as they both shared their excitement on their handles with Dilip Joshi tweeting for the first time in almost 9 months.
How can you win the CRED bounty like Sharma ji & travel to Maldives, win cash prizes, gaming setup and more?
In the rewards section of the CRED app, members can play the CRED bounty. Every time you buzz a contact from your list, you get a reward – cashback, CRED coins, coupons, or the mega reward for the day. Each day members get multiple chances to buzz & win.
So far, members have won a package from Apple, a cruise trip around Greece, vouchers from Tanishq and Amazon, cash prize among other rewards.
Let’s meet some of reward winners:
Deepak Gupta from Delhi was the first CRED Bounty winner taking home a curated range of Apple products on the launch day of March 26. The rewards include Apple iPhone 13 (128GB) – Midnight, a 2020 Apple MacBook Air + Apple AirPods Pro, Apple Watch Series 7 (GPS + Cellular, 45mm) – Starlight Aluminum Case with Starlight Sport Band – Regular. Amit Ghosh, a resident of West Bengal won the reward for a Cruise trip around Greece & Diwanshu Gaur from Rajasthan won the CRED bounty reward – a ₹2 Lakh gift card from Tanishq. Azhar Saifi, a resident of Ghaziabad won the CRED bounty reward – ₹2 Lakh Amazon gift card & Sachin Sharma from Ranchi took home the reward of Bose Soundbar 700r + Sony Bravia 4K + Recliners.
This IPL season pay your credit card bill on CRED and find more reasons to celebrate than the man of the match. Not just players, CRED members and their close ones also stand a chance to win big as they pay off their credit card bills on time to earn CRED coins, which they can use to win unmatched cashbacks and rewards during the IPL season across the app.
