A First-of-its-kind Innovative marketing initiative that not only grabbed attention, but strategically positioned the acquisition with target audience
New Delhi, June (pls add date), 2022: India’s fastest growing edtech brand, Infinity Learn by Sri Chaitanya (Asia’s largest Education group) acquired Wizklub recently. The announcement was made at a Press Conference in New Delhi. The conference was attended by over 100 members from the Press community where Ujjwal singh, CEO & President, Infinity Learn, Sushma Boppana, founder Director, /Infinity Learn and Amit Bansal, Founder CEO, Wizklub addressed the business, strategic, financial and product perspectives of the acquisition.
Until, they were interrupted…
An interruption that visibly startled the media who had puzzled expressions. Never had they expected a press conference to be gate-crashed by enthusiastic young VIPs. A group of 10-12 children in the age group of 8 to 12, dressed as future doctor, engineer, architect, scientist, astronaut, pilot, fashion designer, gamer, entrepreneur, etc. entered the conference unannounced and posed some serious questions about the acquisition and its advantages to the ultimate beneficiaries, i.e. kids.
Thoroughly surprised, amused, yet attentive spokespeople whole heartedly participated and engaged in this discussion by addressing the questions of the kids and explained the possibilities that Infinity Futurz (earlier Wizklub) would offer them to help them prepare for the future. The Kids went on to talk about their dream professions and in their own innocent worldview, described the change they would impact once they grow and realize their future aspirations.
Here is the link for the event
Ujjwal Singh, CEO & President, Infinity Learn expressed, “A disruptive, out-of-the-box marketing idea – It was bold, brazen and brilliant! When our team pitched us the idea, we were a bit apprehensive initially. However, it kind of struck a chord when we realized how this idea could position the Infinity Futurz as a vertical with the audience. Somehow in the whole of EdTech, the Ed part gets lost. We wanted to take this opportunity to speak to kids through kids creating a direct impact. This idea also resonated with our idea to reach learners and tell them how technology will bring greater transparency and personalise learning and help them become successful by learning new languages such as Coding, C++, etc and choose their own career path thereby designing their future. I believe this was an opportunity to demonstrate our thoughts.”
