Glance and Digital 2 Sports launched T20 Adda on Glance Live. To facilitate cricket lovers with Live and interactive commentary on their smartphones lock-screen.
Glance, a LIVE on lock screen content platform this T20 World Cup season is bringing cricket crazy fans a novel way to enjoy their beloved sport through immersive, interactive cricket commentary on smartphone lock screens.
T20 Adda is an attempt to bring users beyond the old-age sports viewing experiences. T20 Adda will rejuvenate the buzz and the intensity of real-world cricket on the smartphone lock screen.
T20 Adda will provide fresh, alternative, engaging voices, that will include not only former cricket stars and sports journalists, but also RJs, stand-up comedians, and even popular celebrities like Cyrus Broacha, Vikram Sathaye, Cheteshwar Pujara, Rannvijay Singha, Mandira Bedi, Aparshakti Khurana, to the Live commentary.
It’s a 360-degree, interactive digital experience of cricket. Viewers can interactively ask questions directly to the commentators, share their opinions, take part in polls, predictive quizzes, and more.
T20 Adda is a part of Glance LIVE’s aspiration to become one of India’s biggest platforms for live, interactive cricket experiences and fits into Glance’s overall plans for being a dominant player in the LIVE ecosystem globally.
T20 Adda is estimated to reach over seventy million lock screens on smartphones. Its previous shows have reached close to 50 million lock screens. This is the third major live show for international cricket on Glance this year.
T20 World Cup on Glance Lock Screen will include the pre-game and post-game streams and the match-day discussions, player discussions, pre-match preview discussions, and more.
This will be followed by the commentary broadcast, starting at 3.30 pm IST for the day games and 7.30 pm IST for the evening games, with pre-show streams at 2.45 pm IST for the doubleheaders, and 6.45 pm for the single headers. Post-show streams will go live post 11 pm IST, for a 20-minute duration for all matches.
Digital 2 Sports is committed to innovative ways to enhance the experience of sports content consumption, across all age groups. It is the ICC’s exclusive audio rights holder for various major tournaments, including ICC Men’s T20 World Cup.
Digital 2 Sports is excited to partner with Glance, which is looking to revolutionize content experiences for consumers, with easy access to the latest updates on the tournament, live, right on the lock screen of mobile phones.
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