The Live Love Laugh Foundation is a non-profit organization that was founded by Deepika Padukone, an Indian actress who suffered from depression. It was founded in 2015 to bring awareness among people about mental health and to reduce the disgrace of it in India. The foundation uses social media as one of its tools to encourage people to share their personal stories with mental illness using the hashtag, #Not Ashamed. The objectives of this foundation are to support research in the area of mental health in India and to fund and support community-based mental health projects that can have a suitable and huge impact on society.
The foundation has recently announced the launch of its new brand identity. It is expected to sport a new logo, color scheme, and other assets of the brand that are centered on the theme of hope. The non-profit organization focuses on four areas-supporting rural mental health, adolescent mental health, capacity building through a program on common mental disorders for doctors, and promoting the causes of mental health issues through public awareness campaigns and research. The foundation needed a partner who can understand their cause and intent as it is crucial for the organization and they found Spring Marketing as a suitable partner because of their attention to detail and creativity. Every element of the new brand identity that is developed in this partnership draws on hope as the core principle. The brand palette’s primary color, Coral, representative of hope, is positive, warm, and welcoming. While the other colors- sky blue, soft pink, and teal represent the approachability, trust, and compassion of Live Love Laugh. The revamp also features a bird as its secondary brand element that is iconic in its representation of possibilities and hopefulness. The novel brand kit also features distinctive icons that are designed to evoke positive emotions such as hope, life, love, support, life, and balance.
Each aspect of the new brand was carefully designed by Spring Marketing Capital to reflect the foundation’s values and commitment to the cause of mental health issues. It is one of the major issues that need support globally. Live Love Laugh has created a positive impact over the last five years by contributing to enhancing the understanding of mental illness in the country. It is expected that the new brand identity will enhance the organization’s brand even further.
