Livspace, one of Asia’s largest omnichannel renovations & interior platform, is
shaking things up this Women’s Day. In anticipation of International Women’s Day 2024, Livspace has launched a thought-provoking campaign, shedding light on the profound impact of gender stereotypes on young minds.
Citing the Fawcett Society’s 2019 report, Livspace’s #RethinkThePallete campaign emphasises that gender stereotypes are generally ingrained between the ages of 5 to 7, influencing subject and career choices while potentially inducing low self-esteem in women. The brand urges parents to reconsider the traditional practice of enveloping girls in a world dominated by pink-themed bedrooms, emphasising its unintentional contribution to
reinforcing stereotypes. The video spills the beans on how these pastel vibes deal with little minds and limits future career moves.
Through its impactful campaign, Livspace encourages a broader spectrum of colours, advocating for designs that nurture the multifaceted development of a child’s personality, behaviour, and future career choices. By launching #RethinkThePalette, Livspace seeks to initiate a dialogue that goes beyond the visual attractiveness of
colors, challenging conventional societal expectations.
Campaign Video – https://www.instagram.com/livspace/reel/C4NQhOEvjni/
