JioMart, an adventure of Reliance Retail is being dislocated from an online grocery platform to a vertical marketplace with extensions into dominant commerce orders like Electronics, Fashion & Lifestyle, General Merchandising, Grocery and numerous further. And to manage this integrated creative accreditation they’ve entrusted L&K Saatchi & Saatchi to lead the mantle.
Reliance Retail Limited’s JioMart is witnessing a metamorphosis from an online grocery platform to a comprehensive marketplace that spans colorful dominant commerce orders, like electronics, fashion and life, general retailing, grocery, and more. To lead this integrated creative accreditation, JioMart has appointed L&K Saatchi & Saatchi.
As a vital mate, L&K Saatchi & Saatchi won’t only manage the full range of brand-structure results and high- rattle politic launches but will also lead their social media and content strategy through their digital arm Saatchi & Saatchi Propagate.
JioMart presently sees millions of SKUs in selection from indigenous 3rd party merchandisers along with Reliance Retail brands. It also provides a unique end-to-end shopping experience on WhatsApp through its strategic cooperation with Meta. With these, JioMart is seeking to review marks and consumer gests within retail commerce.
Paritosh Srivastava, the CEO, of L&K Saatchi & Saatchi, said on the accreditation, “Every single palm matter but some are extraordinary, solely under the scale and the challenge involved. Reliance’s JioMart is as big as it gets, taking on a couple of established global titans in the Indian Market to review the hyperactive competitive e-commerce space is massive. We at L&K Saatchi & Saatchi are extremely proud to mate with the most precious Indian company on this trip. We understand the responsibility and the anticipation and submissively look forward to living up to the faith and trust bestowed upon us by the amazing platoon at JioMart.”
Every single palm matter but some are extraordinary, solely under the scale and the challenge involved. Reliance’s JioMart is as big as it gets, taking on a couple of established global titans in the Indian Market to review the hyperactive competitive e-commerce space is massive. We understand the responsibility and the anticipation and submissively look forward to living up to the faith and trust bestowed upon us by the amazing platoon at JioMart.” said Paritosh Srivastava, CEO, of L&K Saatchi & Saatchi.
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