National, 14 October 2024: Leading Consumer Durable brand Lloyd, has launched two exciting campaigns featuring Bollywood superstars Deepika Padukone & Ranveer Singh. The film highlights Lloyd latest innovations: The Novante IoT enabled washing machine and India’s fastest Ice Making Refrigerator which makes ice in flat 29 minutes.
The Novante Washing Machine is a cutting-edge innovation in laundry care, equipped with IoT capabilities for added convenience. With smart features like the Washing Genie, wash program library, and voice command functionality, it simplifies the laundry process. The 5D Ultra Wash system combines five advanced features to deliver a hygienic and energy-efficient wash, while the Insta Wash function saves up to 50% time. Additionally, the Jet Spray and Shower Rinse save 50% water, and the Intelli Inverter Motor reduces energy consumption by 30%. The Dual Flow Lint Filter enhances lint collection by 50%, ensuring cleaner clothes.
In addition to the Novante washing machine, Lloyd has also introduced refrigerator with India’s fastest ice-making refrigerator range. With Rapid Cool Technology it delivers ice in just 29 minutes making it perfect for festive gatherings and spontaneous celebrations. The refrigerators boast a high-performance evaporator, advanced insulation, and a durable quartz-coated ice tray, ensure optimal cooling and efficient ice production.
To create brand awareness, a new campaign has been conceptualized by McCann. The campaign tells two engaging stories featuring Bollywood power couple Ranveer Singh and Deepika Padukone. In the first film, the couple is shown preparing for a festive party. We see Ranveer using the Novante washing machine to restore a cherished garment belonging to Deepika. In the second film, we see the refrigerator’s quick ice-making ability comes to the rescue, ensuring that the drinks are chilled and ready to serve. This heartfelt moment emphasizes the care and attention that goes into maintaining a home and a relationship.
Building on the success of last year’s ‘Khayaal jo ghar ko ghar banaye’ campaign, Lloyd’s latest effort focuses on the brand ‘s innovative washing machine and refrigerator. The campaign beautifully captures the essence of festive celebrations and the joy that comes from caring for loved ones. Lloyd’s innovative products, showcased in the campaign, offer the convenience and efficiency needed to make these celebrations memorable.
Mr. Rajesh Rathi, Executive Vice President, Lloyd, said, “We are excited to introduce the Lloyd Novante IoT washing machine and fast ice-making refrigerator, true game-changer in the realm of home durables. With its advanced 5D ultra wash system and 12i Sense technology, the Novante redefines convenience and innovation in laundry care. Along with a marvel that delivers ice in just 29 minutes, showcasing our commitment to efficiency and excellence. These launches are a testament to our commitment to delivering products that not only meet but exceed consumer expectations, providing exceptional performance and ease of use..”
Commenting on the campaign, Mr. Rohit Kapoor, EVP – Brand Marcom, Havells India Ltd said, “We are thrilled to partner with Ranveer Singh and Deepika Padukone for the Lloyd Novante and refrigerator campaign, which beautifully illustrates the product’s capabilities through a relatable and engaging story. This campaign not only highlights the innovative features of Lloyd washing machine & refrigerator but also resonates with our brand p hilosophy of ‘Khayaal jo ghar ko ghar banaye.‘ We aim to deepen the connection with our audience and reinforce the value of our products in enhancing everyday life.”
The mega campaign will be supported with extensive media push. The 360-degree campaign is live and promoted across all mediums – Television, Digital, Print, Outdoor and BTL and retail visibility. It will be aired on India Bangladesh series, women WC, GEC, movies, news, and regional channels.
