To its clients and stakeholders, Logic serves Digital, India’s largest independent comprehensive digital marketing and Transformation Company, revealed: “LS Digital”—its brand-new persona. While changing its name from Logic serve Digital to LS Digital, the company has kept the logo’s design and fluidity.
Building on its current media capabilities, this transformation into a dynamic entity with a new vision—”to help brands enable and accelerate their digital marketing transformation to stay relevant to their ever-changing, digitally-enabled consumers”—will help it better serve the Indian market and pave the way for becoming a leader in the world of digital marketing. LS Digital currently serves its clients in the MEA and Indian regions.
To support companies and expedite their journeys with well-established roadmaps, service providers now must differentiate themselves based on the constantly expanding sector of digital marketing. We sincerely think that to revolutionist the landscape of digital marketing transformation, the best-of-breed, founder-driven businesses must unite under a single platform. This platform will be known as “LS Digital.” The merged entities across six areas—Media, Creative & Communication, CX, Data & Insights, Tools – Adtech & Martech, and Tech Innovations—maintain the legacy of our brand with two letters (L and S) while offering digital as a core proposition to our customers, according to Prasad Shejale, Founder & CEO, LS Digital.
- Through Florintree Advisors, private equity
Florintree Advisors, a company that specializes in alternative asset management and has backed firms including idea Forge, Pharmacy Wealth desk, Freight Tiger, and Fresh Menu, has also contributed private equity to LS Digital. The cash will be used to expand current capabilities while also considering the inorganic development path.
- LS Digital’s array of digital marketing services now includes Langoor Digital
To boost its service offerings for CX, digital design, and Web 3.0, LS Digital has joined forces with the digital-first creative agency Langoor as the first step in keeping with its new vision to broaden its worldwide reach. The addition of Langoor gives LS Digital’s service offerings a new layer that allows it to make use of its experience in improving customer support.
LS Digital and Langoor have very similar corporate goals of being international corporations headquartered in India. By banding together, we can succeed on a far bigger scale. Our primary focus is on helping brands build their digital businesses through media, creativity, data and insights, and technology, whereas Langoor will primarily concentrate on improving the customer experience to help customers grow. We will work together to give clients transforming experiences. LS Digital’s founder and CEO, Prasad Shejale, remarked.
The digital transformation firm Langoor works at the nexus of innovation, technology, and data. With services including transformation consulting, marketing automation, Site 3.0 technology & creativity, web/app design & development, communications & interactive design, e-commerce build, SEO, and social media marketing, they handle a brand’s 360-degree digital mandate.
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