G2 Snacks, a new entrant in the FMCG sector from Maharashtra`s newspaper publication, Lokmat happily announces the appointment of AGENCY09 as its creative agency.
In its endeavour to create a culture of environmental responsibility among media houses, the company has set up 10 solar power plants across different locations in Maharashtra.
Through this initiative, Lokmat became the first & only media house in the country to generate and use green/solar energy for printing newspapers
AGENCY09 won the mandate post a multiagency pitch. AGENCY09 will be responsible in defining the brand communication via print that reaches the entire Maharashtra and explore the newage audience`s engagement possibilities in the digital ecosystem.
Expanding its presence to the F&B category, G2 snacks adds 16 flavors across different categories like chips, krunchers and namkeen. Derived from Goodness X 2, #DugniGoodness will bring goodness into people`s lives through both products and stories.
Building on the existing wide reach of Maharashtra’s No. 1 newspaper, Lokmat, G2 aims to reach the farthest places in Maharashtra through effective communication. Speaking during the successful launch, Rishi Darda, the Founder, Good 2 Great Industries Pvt. Ltd., said, “It is always exciting to venture into new territory and produce a world-class product.
With G2 Snacks, we are ready to create a wonderful snacking experience, made with a combination of high-quality standards and also national flavours.
And with great integrity and honesty, we want to bring the goodness of Dugni into people’s lives. We are delighted to partner with AGENCY09, who have demonstrated the care and expertise needed to move this great vision forward.
Harping on the existing wide reach of Maharashtra’s No. 1 newspaper, Lokmat, G2 aims to reach to the remotest locations and full across Maharashtra with its effective communication.
Tushar Khakhar, Senior Director, AGENCY09, said, “The Lokmat team has always given us great freedom in all of our creative collaborations. We have some exciting and creative work in the works for G2 Snacks, and we’re confident we’ll make sure G2 becomes a household name. Lokmat’s G2 Snacks have been present in 18 cities in Maharashtra and received many good reviews.
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