Bombay Shaving Company is also known as BSC was founded in 2015, showcasing us a wide range of grooming products for both men and women. The bestseller among them varies to shaving kit products and skincare among which charcoal kit scales the high in the list.
Hair removal has been one of the biggest issues faced among the female gender. In this scenario where common health issues such as PCOS are found in women, in which the main symptom is hair growth females rush to clear their body and make it to their best look.
During the pandemic when parlors and saloons were closed for a long time the people who used to depend on it had no other way out. The research claimed people started to look back in the old ways where most of them were drawn between the several wordplays.
A lot of people claim that shaving your body increases hair growth and waxing might lead to loosening your skin texture. And other options such as threading is very painful. As per the report of BSC, Rs 15,000crore was pegged in with these products.
What’s best for you can only be known by you and for that, you need to know your body and BSC will help you with that. BSc launched its women’s range in 2020 with shaving products and at the end of the year, it made 25%of overall business.
The need for hair removal is not only in the means of looks but it is also a confidence booster for women. The need has persisted but the modes of hair removal have changed and here BSC will help you with a solution that is not harmful to your body and skin.
As the AVP of BSC said, it was not hard in marketing our newly launched product as it was a necessity for not only women but also men and puts together all the solutions to the questions that were haunting us in our kit.
BSC is a contemporary brand in its communication and maintaining equity since they developed and so does the brand carrying such a name for them. It started with only a few products last year and they saw the need of women seeking hair removal in the face.
So they put forward with a facial razor this year which had the highest reach in the market and people can use at their comfortable space. The brand has an entirely different means of communication with women.
The brand owns customers from the range of 18 to 35 years whose main concern is to use products for hair removal which is kinder, comfortable, and gentle to their skin.
BSC provides online means of purchasing their products and mainly we can see it in Nykaa. And the products range from hair removal, skincare, and hair care products to facial razors and toners.
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