L’Oréal Paris Unveils CGI OOH Campaign ‘See Life in Panorama’ for the Launch of Panorama Mascara in India

L’Oréal Paris proudly showcases its revolutionary CGI Out-of-Home (OOH) campaign, ‘See Life in Panorama,’ starring global icon Kendall Jenner. This innovative creative is a part of the larger launch campaign of the much-anticipated Panorama Mascara in India, a global bestseller that makes eyes appear up to 1.4 times bigger.

The ‘See Life in Panorama’ campaign highlights the product’s promise of bigger looking eyes by taking over larger-than-life touchpoints! This innovative CGI is integrated on a cluster of billboards at vibrant neighborhood of Bandra Turner Road followed by other physical billboard displays in other prominent locations in Mumbai such as Worli Sea Link, Juhu Tara Road, & Goregaon West driving strong cues of luxury.

The CGI aims to bring out the concept in a way that is larger than life itself, a one- of-its- kind, phygital integration with an actual physical billboard enhanced through digital amplification. This concept is strongly based on reaction that CGI video leaves viewers questioning, “Was it real?”

This OOH campaign vividly illustrates the mascara’s advanced formula that captures every lash, ensuring they are beautifully coated and defined. Enhanced with L’Oréal Paris’ exclusive 5% STRETCHFLEX™ COMPLEX technology, the campaign emphasizes the product’s ability to volumize every lash for a fully fanned-out, panoramic effect.

Conceptualized and executed by Tonic Worldwide & Posterscope India, the CGI OOH campaign is a visual feast that brings the Panorama Mascara to life in a spectacular way.

Dario Zizzi, General Manager of L’Oréal Paris India, expressed his excitement, stating, “We are thrilled to unveil this innovative OOH campaign to launch the gold-star Panorama Mascara in India.  Panorama Mascara, all wrapped in its glossy gold packaging is here to give a luxurious experience to all our consumers, with every coat. With the launch of this campaign, we aim to set new benchmarks for product & marketing innovation because we believe – you’re worth it!”

Experience the magic of the ‘See Life in Panorama’ campaign at Turner Road in Bandra, Mumbai, and discover more about this exciting new mascara offering, now available in India.

Panorama Mascara by L’Oréal Paris, priced at INR 999, is available to shop at ecommerce platforms like Nykaa, Myntra and modern trade counters like Lifestyle, Shoppers Stop & Nykaa on Trend.

Link to the CGI video – https://www.youtube.com/shorts/3VeP6Il_SKg