The 20+ year product & technology vet will drive global strategy, develop prioritization and go-to-market activities for Lotame’s data enrichment solutions
NEW YORK, NY (November 11, 2020) – Lotame, the leading global provider of data enrichment solutions to drive customer insights and turn personas into addressable advertising, today announced long time Verizon Media vet Eliza Nevers as its new SVP of Product. In this role, Eliza is responsible for driving global strategy and working to build and deliver solutions for Lotame’s marketer, agency, and publisher clients.
“For years, Lotame has been ahead of the market on creating the best data solutions that address the concerns and needs of the ecosystem,” said Andy Monfried, CEO at Lotame. “Eliza’s extensive experience in scaling and driving efficiency for global product organizations makes her a great addition to the Lotame family. We look forward to her stewardship as we continue to innovate to create growth and value across the industry .”
Prior to joining Lotame, Nevers served as VP of Product for Verizon Media. During her 12+ years at Advertising.com, AOL, and Verizon Media, Eliza held numerous leadership positions in Product and Strategy. Under her oversight, AOL’s first DSP, SSP, and DMP were developed and launched. In addition, she drove the evaluation and product integration of multiple strategic acquisitions and developed and launched AOL’s unified Advertising platform, ONE. Most recently, Nevers launched her own consulting business where she worked with various companies to define product strategy and develop product development agile processes.
A central part of Never’s role will be setting the roadmap for Lotame Panorama’s suite of data enrichment solutions, including the recently launched Panorama ID, the first global cookieless identity solution for a privacy-first open web.
“This year has been challenging for advertising as the industry navigates the COVID pandemic and races to address the loss of third-party cookies,” said Nevers. “There is no bigger moment than now for publishers and marketers to get identity right. With Lotame’s industry-leading solutions such as Panorama ID, we’ll enable marketers and publishers to weather the storm and future proof their advertising and opportunity to compete.”
