June 1, 2014: Italian sportswear brand Lotto singed a partnership agreement with Future Brands Ltd. which a part of the Batra Group to distribute its performance and leisure line of clothing in UK and Ireland. Batra Group which now over 2,500 points of sale (POS) worldwide has a presence in Europe, North Africa, Middle East and India.
Speaking about the partnership, Andrea Tomat, President, Lotto was quoted as saying, “”The UK and Ireland are two strategic markets in Europe and are among the most valuable in absolute terms. In the lifestyle segment it is in these countries that trends often first emerge to go on to be developed in other areas of the world, while on the performance side this is also home to some of the greatest sporting traditions, with the presence of the likes of the Premier League and Wimbledon, one of the most prestigious of all the world’s tennis tournaments.”
Rajiv Batra, Director of Batra Group which was established in 1949 was quoted as saying; We are very excited to be working with one of the most iconic brands in sport, with a rich heritage in tennis and soccer.”
Future Brands would be developing the brand Lotto in UK and Ireland and would be launching with the Spring-Summer 2014 collection. They would be distributing footwear, clothing and a range of accessories under the Lotto brand to specialized stores and selected e-commerce stores.
