LoveChild, the cosmo-wellness and beauty brand by multi-hyphenate entrepreneur & actor Masaba Gupta, has launched the perfect beauty pick-me-up this wedding season for flushed cheeks and contoured cheekbones! Adding to its product categories like lipsticks, eye makeup, skincare, fragrances, and wellness, the brand is now stepping into the face makeup category with an exquisite new range of products to reinforce its commitment to growing its portfolio with inclusive products.
Infused with the goodness of nourishing oils and skin-loving ingredients, Highlighted Nakhre and Band Baaja Blush are formulated, keeping all Indian skin tones and undertones in mind. Inspired by the joy of self-love and the grandeur of Indian weddings, these products bring to life the energy and vibe of such celebratory moments through the packaging design. All formulations and shades are tailor-made for every mood and occasion, paving the way to strengthen the makeup category at LoveChild.
To penetrate the ever-evolving and dynamic beauty segment, LoveChild has partnered with leading e-commerce destination, Myntra Beauty, to launch the all–new Highlighted Nakhre highlighter palettes and Band Baaja Blush crème blushes. With 1400+ brands and 75,000+ products, the Beauty and Personal Care category has been one of the fastest-growing categories on Myntra. It continues to rampantly scale its scintillating selection of international, domestic as well as D2C brands with an emphasis on catering to the various needs of states and niches of consumers.
‘Band Baaja Blush’ is a range of highly pigmented creme blushes available in 6 vibrant shades suitable for all Indian skin tones. The never seen before shades include ‘Bubblegum Baraat,’ ‘Shocking Sharbat,’ ‘Lal Lal Land,’ ‘Cinnamon Choli,’ ‘Brown Kudi,’ and ‘Peach Puchka’ andare priced at INR 750 each. Made with nourishing oils and infused with HA, Squalene and Shea Butter, these blushes give you a dewy finish with a long lasting matte effect.
Beauty is also a top-performing category on Myntra’s live commerce proposition, M Live with 100% engagement rates being witnessed across its sessions coupled with a significant growth in its live streaming traffic too. LoveChild’s Founder, Masaba Gupta will also be participating in a M Live to interact with her beloved fans and beauty enthusiasts alike on 22nd February as she showcases the brand’s latest launches ‘Highlighted Nakhre’ and ‘Band Baaja Blush’ which shall be simulcasted on Myntra Studio, Myntra’s Instagram page, Myntra Beauty’s Instagram page, Lovechild’s Instagram page and Masaba’s Instagram page.
All LoveChild products are PETA certified, vegan and cruelty-free, and are available online at lovechild.in, Myntra Beauty and at House of Masaba stores across India.
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