One of the leading brands within the laptops category, HP India, has recently launched its latest range of HP Pavilion laptops with a multi-film campaign.
The range of laptops under HP’s Pavilion is impressive and is popularly called an all-rounder for anyone who wants to use them in their standard of living.
Launching the all-new HP Pavilion laptops with 12th Gen Intel core processors & Alexa built-in, the brand campaign introduces some category-first features like Eye Safe Certified Display, HP’s Quick Drop, and Enhanced Video Calling, catering to the evolving demands of their next-gen customers.
Talking about the campaign, Prashant Jain, CMO, HP India said: “GenZ today, are digital natives and technology could be a part of everything that they are doing. To enable their use cases of creation, academics, and long hours of entertainment, HP has always been at the forefront of bringing superior and cutting-edge technology to those young PC users.
This campaign presents the identical through the lens of two quirky and fun GenZ, Alisha and Garima, whom we hope our audience will love, even as very much as we’ve grown to.”
The multi-film campaign features popular social media celebrities, Yashaswini Dayama and Ahsaas Channa, chosen for their appeal to the young target market.
Set within the typical backdrop of a university, the three films highlight one unique feature each that becomes the hero of the instant – be it HP’s quick-drop feature that saves Ahsaas from the warden, the improved video calling feature that helps her do the photoshoot or its perfect, eye-safe certified display.
Commenting on the campaign, Vasudha Misra, Regional Creative Officer, and Lowe Lintas said: “Some films, through their scripting, casting and direction almost want small trailers of a picture that we can imagine in our heads.
This campaign falls into that category. Where we don’t just see the features of the HP Pavilion change state, but also this quirky, funny relationship between these two girls. Kudos to Siddhant (Mago) and his team. I for one, really love this campaign.”
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