Luminous Power Technologies is one of the pioneer brands in the power backup and residential solar space. Luminous Power Tech announced today its breakthrough range in Solar, dispelling all the hassles and problems that are commonly thought to come during Solar installation. The latest TVC features Sachin Tendulkar as the brand ambassador who talks about using Solar seamlessly in a fun and impactful way.
Developed and conceptualised by 82.5 Communications, the TVC establishes the comfort that Luminous brings in with its great range of Solar products, making it the first product to go to with its catch line, “Solar hai lagana toh Luminous ko hai bulana”.
The TVCs will be aired on prominent television channels and shows. The campaign will be leveraged on the social media handles of the brand. It will also be promoted on all social media platforms of Luminous.
Introducing the new TVC campaign, Ruchika Gupta, CMO, Luminous Power Technologies, said that they are 100% devoted to providing consumer-centricity at Luminous. When it is about solar, their extensive consumer research revealed that there is a great deal of ambiguity surrounding the buying decision-making process, which is enough to put off many buyers. Because of this, they created the “Solar Hai Lagana toh Luminous ko Bulaana” campaign to showcase their brand as a one-stop shop for any solar-related queries. This advertisement aims to combine consumer insight and storytelling, and he hopes that the customers would resonate with it.
Talking about the concept, Sumanto Chattopadhyay, Chairman & Chief Creative Officer, 82.5 Communications India said that Sachin is the evergreen brand ambassador for Luminous, complementing the inherent credibility of the brand. And who better to partner with him than Mr Sun in convincing the consumer that the right way to go solar is Luminous.
Chandana Agarwal, President, 82.5 communications India North said that as a leading name in power solutions, the onus is on Luminous to help the customers adopt Solar. This communication targets to convert the fence-sitters by answering all the reasons that become a stumbling block. This is done in an interesting conversation between Sachin and Mr Sun.
Preeta Mathur, Creative Head, 82.5 Communications India North said that there better be no one who could cast any doubt about Solar. The film talks to those who contemplate the thought of installing Solar in their houses but have not taken the first step yet. Enters the team of Sachin and Mr Sun to put a stop to all the confusion and let the world know that Luminous is the one-stop solution for Solar.
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