Wednesday, March 08, 2022: The lack of female representation in the energy sector has been recognized as a global issue, and India is no exception. Women in the energy sector in India have encountered numerous challenges, including cultural biases, limited opportunities, and insufficient access to training and education.
To address this issue and promote gender equality in the energy industry, Luminous, the most trusted power solution brand in India, has launched a new campaign, #WomenInEnergy, for International Women’s Day.
The campaign aims to encourage more women to join and take the energy sector and showcase the significant role that women can play in the industry. The centerpiece of the campaign is a digital film that tells the inspiring story of Baburi Sirisha, the first linewoman in India, who overcame barriers and broke the glass ceiling to make her mark in the energy sector. The film sends a powerful message that women in the energy industry deserve equal opportunities to succeed.
Additionally, Luminous is hosting a panel discussion on Women, Energy & The New India, featuring eminent leaders in the energy sector and starting an initiative to support women entrepreneurs across the country through its innovative power solutions.
Preeti Bajaj, MD & CEO of Luminous, said, “As a leader in this industry, I believe it is crucial to create a level playing field for women and to ensure that they have equal opportunities to succeed. Through this campaign, we are taking a step towards achieving that goal and paving the way for a brighter and more inclusive future for the energy sector.”
Anusha Shetty, Chairperson & CEO of Grey Group India, which developed the campaign, said, “The energy sector is a critical industry that has traditionally been male dominated. It’s time to break down these barriers and empower more women to take charge in this sector. With #WomenInEnergy, we hope to inspire and encourage more women to step forward and make their mark in the energy industry.”
The #WomenInEnergy campaign is a powerful step in the right direction, and Luminous is excited to see the impact it will have on the industry and society at large.
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YT: https://youtu.be/H1XBGxou9aYTW
TW: https://twitter.com/myluminous/status/1632436563824242688?s=20
