The pandemic has evolved our lifestyle and preferences dramatically. Moving with the current crisis social distancing and work from home has become a part of everyone’s life. The crisis fuelled the emergence of innovative technology to enhance the user experience and meet the standards and demands of customers. Digital payment is one such segment that witnessed huge demand as people prefer contactless digital payment more these days.
As the title partner of Digital Money 2020, organized by PCI and IAMAI, Lyra actively participated in a two-day event that took place virtually on 1 and 2 December. Christophe Mariette, Chairman, India, and Global Commercial Director, Lyra in the keynote said that the company has acquired a license for Payments Institution in France and has already established itself as a banking, financial and non-financial player. The company plans to replicate India’s successful global solutions with features in line with India’s regulatory requirements. Digital payments have an important role to play in reviving the economy. The government along with other players in the industry are working with the same goal of making India a cashless economy. For more than a decade, Lyra has been providing transaction routing and payment processing solutions in the digital space.
Lyra Network is playing a significant role in bringing financial inclusion to the country. It offers technical services in the connectivity space and other sectors such as e-commerce, education, retail, BFSI, travel, and tourism, etc. Along with providing a secure digital payments platform for helping customers the company is also developing and providing value-added services for daily transaction and equipment management. The year 2020 marked the company’s 13th year in India, providing routing and payment solutions.
The robust high-end infrastructure of Lyra once again proved its efficiency during the lockdown period. Infrastructure is of utmost importance for a digital solutions provider. Christophe said that the company wants the transactions to be not only fast but safe and secure. The back-end infrastructure and data centers in Bangalore and Mumbai are the company’s key strengths. He also added that the company is providing excellent security and uninterrupted connectivity for every transaction and will continue to do so.
The pandemic has accelerated the digital payments industry to come up with innovative and user-friendly secure products. Christophe said that the company would establish even more innovative advancements and provide customer-oriented services to serve the demands of time, customers, and merchants.
