Following a multi-agency pitch, NewU, Dabur’s beauty retail division, has collaborated with Lyxel&Flamingo, a Gurugram-based digital marketing firm, to handle an all-encompassing integrated digital marketing mandate.
The brand’s digital marketing will be handled by Lyxel&Flamingo, which will include social media marketing, website administration and automation, SEO, influencer management, and digital media buying.
The agency’s goal is to improve brand recall, loyalty, and digital footfall and engagement by combining its aggregate creative, strategic, and social media skills. NewU is a one-stop shop for all things beauty and personal care.
NewU, which is run by H & B Locations Ltd, a wholly owned subsidiary of Dabur India Ltd, operates 100+ stores around the country with the purpose and goal of beautifying the lives of everyone present.
Customers can expect a comfortable and trustworthy shopping experience from “We are the market leader and preferred beauty retailer in the country, delivering a vast portfolio of top-notch products across Cosmetics, Skin care, Personal Care, Fashion accessories, and Herbal Skin Care under one roof,” says Manish Asthana, Business Head – NewU (H&B Stores Ltd).
Consumer awareness of Indian and worldwide beauty products and trends, both present and emerging, continues to rise in India.
We’re excited to work with Lyxel&Flamingo to improve our brand’s digital presence and build a stronger relationship with discriminating customers.
In this competitive business, the agency’s creative thought process resonates with our brand’s concept, and together we are confident in expanding up our brand’s media reach employing a clutter-breaking strategy.” the brand, which includes everything from value for money deals to high-quality products.
“We are excited about this relationship,” says Shreyansh Bhandari, Chief Operating Officer of Lyxel&Flamingo, after securing the contract.
A well-rounded digital strategy, according to our team of youthful and exuberant specialists, may significantly enhance the conversion rate of consumers.
The beauty retail market in our country is quite dynamic, and in light of this, we plan to strike the right mix between creative digital communication and engagement in order to reach out to a larger NewU audience.”
Lyxel&Flamingo is a creative and digital agency that helps businesses and marketers visualise their future in a digital world.
The agency’s idea of ‘Building For the Future’ guides its work, and it offers comprehensive solutions by tapping into a brand’s DNA. Since its establishment in 2015, Lyxel&Flamingo has established itself as a prominent digital-first, full-service marketing firm with strong in-house production and creative capabilities.
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