MADAME, a leading fashion brand, has announced the debut of a new collection inspired by the classic Looney Tunes characters, created in conjunction with Warner Bros Consumer Products (WBCP).
The Looney Tunes Capsule collection, a salute to the fun-filled universe of Bugs Bunny, Daffy Duck, the Road Runner, Sylvester the Cat.
And many more iconic characters, will include a range of sweatshirts and graphic t-shirts for women of all ages.
This series will rekindle memories for lovers of the humorous antics and high-energy Looney Tunes characters, as several fashion trends make a well-deserved reappearance in 2021.
The new collection was created with a range of popular colour palettes in mind, including Arctic Blue, Italian Clay, French Navy, Lilac, and Sage Flower.
“All of our collections are focused on capturing the popular concepts that are now accepted by the fashion world,” Parika Rawal, Head-Design at MADAME, stated of her creative process for this collection.
We’ve seen an increase in demand for apparel with cartoon characters across all age groups, simply because of the simplicity with which they connect with our customers.
These lines are unique and provide stress-free casual attire that can be purchased on the go.”
MADAME initially gained popularity as a result of their different collections, which included other well-known characters such as Tom and Jerry.
The Looney Tunes Capsule is a clothing line for women who want to experiment with a wacky sense of style that makes a fashion statement.
“At Warner Bros. Consumer Products, we continue to explore unique techniques for all of our series and characters to become a part of the lives of our fans,” said Vikram Sharma, Head of Consumer Products, Advertising & Partnerships,
WarnerMedia India, Southeast Asia & Korea. This collaboration with MADAME is a tribute to ‘Looney Tunes’ and its renowned characters, who have established themselves as icons in the world of animation.
We’re thrilled to launch this limited-edition collection, which will allow all fans to practically wear their affection for these characters on their sleeves!”
“Our objective is always to produce a collection that everyone, regardless of their age, would want to buy,” Akhil Jain, Executive Director, MADAME, said about the introduction of this whimsical collection.
Our cartoon-inspired designs are incredibly lively for someone who desires a classic yet quirky or adventurous look.
We intended to build an appeal for folks who care deeply about these characters through our cooperation with Warner Bros. Consumer Products.”
The collection is priced between INR 1299 and INR 2599, making it affordable for women who follow fashion carefully and seek for limited-edition collections to add to their wardrobe.
Various retro trends are resurfacing, and MADAME’s collection aids in the creation of a simple everyday appearance that is not only fashionable but also resonates with the mood of modern consumers.
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