Mondelez India celebrates five years of magic with the launch of two new limited edition Cadbury Dairy Milk flavours—Cookie Crumble and Kesar Nuts
India, 9h October, 2024: The journey of Madbury has been nothing short of enchanting. As the 5th edition unveils its new flavours for the season, the last 5 years signify the greatest celebration of a chocolaty tapestry woven with flavor, creativity, and unforgettable stories. Mondelez India is thrilled to introduce two new exquisite flavours: Cadbury Dairy Milk Cookie Crumble and Cadbury Dairy Milk Kesar Nuts.
The overwhelming response to this final season, with 6.4 million entries from 3.8 million consumers across India, stands as a testament to the profound impact Madbury has created in the lives of Cadbury lovers. Each entry was a slice of life, a celebration of personal tastes, and a reminder of the emotional connections that make every consumer’s experience with chocolate so meaningful. These flavours capture the essence of this connection, standing as heartfelt tributes to the creativity and love our consumers have poured into Madbury.
As we delve into the stories of our creators, we find the magic of family and tradition woven into every bite. Take Monalisa, the visionary behind Kesar Nuts, whose inspiration stems from her mother’s deep-rooted love for groundnut chikki. This flavour pays homage not only to cherished childhood memories but also to the joyous celebrations of Indian festivals. Partnering with Shivam, who selected Kesar in honor of his grandmother’s cherished recipe, they crafted a flavour that resonates with warmth, nostalgia, and the rich tapestry of Indian culture.
On the other side, Karandeep and Hritik crafted Cookie Crumble as a tribute to the comforting aromas of their childhood kitchens. The rich caramel and warm cinnamon transport them back to their mothers’ kitchens,
where these ingredients were staples. Their creation is more than just a delicious combination; it’s a reminder of the love, and joy that food can bring, making it a flavour that connects deeply with the heart.
Reflecting on this emotional journey, Mr. Nitin Saini, Vice President, Marketing, Mondelez India, shared, “Over the years, Madbury has opened a delightful window into the world of snacking, revealing the richness of flavors and stories that define us. From increasing preference for chewy and goey eat state, to, inclination towards a combo between Desi & Western dessert, these are some of the shifts in snacking behaviours revealed through the campaign.
On the same lines, this season’s new creations—Cookie Crumble and Kesar Nuts—are not just flavors; they are heartfelt tributes to the creativity, passion, and nostalgia consumers have poured into this journey. As we celebrate these extraordinary flavors, we honour the cherished memories that bind us together in the joy of snacking. We are truly grateful for this incredible journey we continue to share with our chocolate-loving community.”
Cadbury Dairy Milk Cookie Crumble and Cadbury Dairy Milk Kesar Nuts will be available for a limited time across stores and online platforms, priced at Rs. 45 for 36gm—inviting everyone to savour the final flavours of this beloved journey.
