Maddie Amrutkar is the Founder & CEO at Glad U Came, a leading PR and Influencer Marketing agency in Mumbai. Maddie’s 6-year stint as a passionate entrepreneur has been instrumental in growing successful businesses by creating effective marketing strategies.
He has introduced a unique (Pay-by-Results) PBR service in India amidst the pandemic for any business, irrespective of brand category, size, or industry. Additionally, he successfully launched Celebrity Gifting Service in 2016 which has now been adapted by many agencies. One of the unique initiatives that Maddie incorporated was offering period leaves to female employees.
Maddie has not only left his mark in various creative endeavors but has also been a part of the London-based podcast, Soul Deli, hosted by the esteemed Angelee Sidar. This podcast, known for its captivating discussions on spirituality and self-discovery, attracted an impressive lineup of guests, including the talented Kapil Sharma, the charismatic Nandita Das, and the versatile Sayani Gupta.
The dictum hands-on client management, efficient convincing skills, and impeccable leadership quality have undoubtedly been some of his core strengths. Being a PR Strategist he has always been passionate about working on various brands and exploring growth opportunities.
In his journey, Maddie has developed a strong bond among Bollywood celebrities and the media. He has been driving the company’s growth, maximizing operational excellence, and delivering financial excellence. His intellectual curiosity drives him to be a lifelong learner. He enjoys travelling and eating his way around the world.
Maddie has successfully worked on brands like FabIndia, A. Lange & Söhne, The Body Shop, The Bombay Store, Tom Ford, Vertu, Foodhall, Montegrappa, Lotus Herbals, Cover Story, Juicy Chemistry, Future Group brands, and Bestsellers among others.
He also has successfully handled India’s Top 2 fashion weeks – Lakme Fashion Week and Lotus Makeup India Fashion Week.
Awards:
- Influencer Marketing- Best Use of Influencer(s) for Lifestyle Brands, Marketers Excellence awards
- Best Celebrity PR Agency of the Year (Gold), IPRCCA Awards
- Young Achiever of the Year Award 2021
- The Great Indian Young Marketer Award 2021
- Leading PR Campaign for Startups, 40 Under 40 IRPRA 2021
- Mark Asia Digi Awards & Summit, Young Achiever of the Year 2021
- Winner of E4M 40 under 40 lists of 2020
- Reputation Today 40 Young Turks Class of 2020 Awards
- Agency Reporter’s 40 Under 40 India’s Most disruptive minds
- Leader 2.0 by Adgully, excellence in PR
- Stakes, PR & Communications Excellence Awards, PR Professional of the Year (under 40)
- Seams for Dreams – SFD Fashion Philanthropist of 2016
Achievements:
- Period campaign for creating awareness among children #TeachthemYoung
- First PR Agency to introduce period leaves for female employees
- First agency in India to introduce ‘Pay By Result’ Service amidst the pandemic
- Pioneers in the Celebrity Gifting Service started in 2016
- First PR agency to announce period leaves #FOP
