Madison World and ePayLater, a buy now-pay later payments platform for shops, have established a strategic, creative, and marketing partnership. Madison BMB’s team conceived and executed an integrated campaign, which is now live.
Aurko Bhattacharya, Co-Founder, ePayLater, spoke on the task handed to Madison World, saying that they’ve devoted a lot of time and effort in building a fintech platform that makes the process of obtaining loans easier for the kirana community.
Madison BMB read their audience’s pulse and crafted a wonderful campaign honoring our country’s unsung warriors. The conceptual brand film takes the lead in demonstrating how ePayLater helps unlock a small businessman’s true potential by delivering empowerment through financial freedom.
Sunay Jain, Marketing Head, ePayLater, stated that Madison BMB has not only underlined the importance of these shop-owners in our lives but has also focused on how ePayLater is a catalyst for good development in their life in the 360 degrees integrated campaign that has been designed.
When asked about the integrated campaign’s creative approach, Raj Nair, CEO, and CCO of Madison BMB stated that they kept it authentic and simple.
He added that we’ve all met the unsung hero in our lives: the owner of a neighborhood kirana business. They assure we acquire our daily necessities, whether sun or rain or even the hurdles brought by recent lockdowns.
This integrated campaign for ePayLater is an ode to these kirana shop owners, focusing on how the brand is more than simply a fintech product, but also the wind beneath their wings.
ePayLater is proud of their accomplishments and enjoys watching them grow and succeed. They’ve taken the substance of the campaign beyond the thematic video into digital media and shop-level activity to achieve maximum reach and impact within our audience group over time.
Madison BMB is a full-service advertising agency that is a creative and vibrant organization. Among its many services are brand strategy, TV, print, outdoor, radio, corporate branding, packaging design, digital films, website design, point of sale, and corporate AVs.
Their clients include Asian Paints Royale Bathrooms, Sleek Kitchens, Indian Oil, More Supermarkets, Olivia Cosmetics, and Crompton. Madison BMB is a subsidiary of Madison World, which served as many as 500 advertisers last year through its 11 subsidiaries.
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