Madison Media has received a Kolkata-based full-service digital business enterprise, Crow’s Nest. The firm integrates with Madison Digital and operates as Madison digital Kolkata. The details of acquisition and deal size have not been shared.
Crow’s Nest was initiated in 2007 by Samrat Mukherjee, an expert person in Kolkata marketing and virtual space. The enterprise deals with customers like Bandhan Bank, Zee Bangla, Vivo West Bengal, MP Birla Group, and several distinct reputed clients. Crow’s Nest offers 360-degree digital solutions. It specializes in Communication Solutions with a hint of technology. The firm bestowed innovative branding solutions, integrated web solutions, audio-visual presentations, consultancy, etc.
One of the leading homegrown communication agencies in India is Madison’s World. The company chairman and MD of this company are Sam Balsara and he commenced operations on March 21, 1988, with Godrej and Nelco accounts. The enterprise has grown to a team size of 1000 communication professionals across offices in India, Sri Lanka, Bangladesh, and Thailand. With blue-chip clients like Godrej, Marico, Titan, Asian Paints, Viacom 18, TVS, Raymond and many others. The enterprise was specialized in eleven features of Advertising, Media, Business Analytics, PR, Retail, Entertainment, Mobile and Sports etc. The organization has an overall billing of Rs 4000 crores. It is certified as India’s 2nd most well-built media agency. The organization was served as many as 500 advertisers in 2018-2019.
The founding father of Crow’s Nest Samrat Mukherjee stated that “Our innovative strategy, media, and virtual content creation strength, paired with Madison’s core of media, data and analytics, we truly believe to bring the most value to our clients. May new intention be laid. May this new partnership go miles as the Crow flies.” The Chairman of Madison’s World Sam Balsara says that “Many companies find Madison to be a good collaborative partner to grow their business independently.” A few more collaborations are on the cards in the range of virtual, PR and creative, he said without divulging more information.
Madison Digital was declared as the ‘Best Digital and Social Media Agency of the Year 2020 at IDMA 2020 and also voted ‘ Agency of the Year’ at Digi’s Digital Awards 2019. Madison’s World’s second agency in the Digital space based in Bangalore, Hiveminds is a Bengaluru-based full-service digital marketing company and consultancy with a specialization in Search, Display and Programming buying.
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