Mumbai, May 27, 2022: Madison Media Ultra, a unit of Madison World has just won the Media AOR for Jyothy Labs. The Agency will be responsible for traditional media and digital media mandate for the client including TV, Print, and Digital.
Founded in 1983, Jyothy Labs is a well-established name in the FMCG category. As one of the leading brands in the household products industry renowned for its affordable products, national accessibility, and exceptional packaging, Jyothy Labs operates several brands including Ujala, Pril, Maxo, Margo, EXO and Henko to name a few.
Jyothy MR, Managing Director, Jyothy Labs Ltd., says, “Madison is a respected name in the industry with its proven expertise in traditional and contemporary media platforms. We believe our brands will be ably assisted with Madison’s well rounded integrated media solutions in meeting our marketing objectives.”
Jolene Fernandes Solanki, COO, Madison Media Ultra says, “Extremely delighted to partner with one of the pioneering brands in our country. We are pleased to have Jyothy Labs on board and partner with them in their growth journey. We believe that our framework at Madison – ‘keeping consumers and technology at the center’ – will complement Jyothy Labs’ growth journey.”
Madison Media, India’s largest homegrown media agency that started media operations in 1995, was ranked by Recma, amongst the Top 5 Global Independent Agencies of the World. In the latest report released by Recma in March 2022, Madison Media Ranks No. 1 in Vitality – (Vitality is based on Comp pitches, new business wins and losses), and Momentum (new awards, industry share, agency seniors). At Goafest 2022, the Agency won a total of 22 metals and came in 2nd at the Media Abbys. At the recent DMA Asia Echo Awards, the Agency won the top Diamond Award and Brand of the Year for Asian Paints, in addition to winning 6 Golds, 5 Silver and 3 Bronze metals. The Agency also won for the 4th time, Prime Time’s TV Media Agency of the Year. The Agency is also ranked the 2nd most powerful media agency by The Economic Times, Brand Equity Ad Agency Reckoner. In addition, the Agency has won over 200 awards since 2020.
Madison Media handles media planning and buying for blue chip clients like Godrej, Marico, Asian Paints, Titan, Blue Star, TVS, Raymond, Ceat, Pidilite, Bajaj Electricals, McDonald’s, Lodha, Shaadi.com and many others. Madison Media Ultra is a part of Madison World, India’s largest homegrown communication agency established in 1988. Madison World through its 11 Units served last year, as many as 500 Advertisers.
