Mumbai, August 1, 2022: Madison Media Ultra, a unit of Madison World has been appointed as the Media AOR for 88Guru.com. The Agency will handle the traditional media and digital media mandate for the client including TV, Print, and Digital.
A Singapore based, socially conscious organization, 88tuition Pte. Ltd. was founded with a mission to “empower every student to achieve full potential”. 88tuition incorporated the world’s best pedagogy into a highly scalable, technology driven product which aims to provide students with high quality learning experience. The company is now set to launch in India under the brand name 88guru.com
Says Vinod Gupta, Director, 88Guru on associating with Madison, “We are excited to partner with the team at Madison as we attempt to transform the Ed-Tech industry. Madison’s expertise across the media spectrum, from traditional to new age, will be critical in our roll out. Lastly, the chemistry with the team has been excellent and we enjoy working with them.”
Jolene Fernandes Solanki, COO, Madison Media Ultra says, “We are excited to partner with 88Guru a Singapore based edtech company. Education has radically changed its business model as a result of the pandemic. We as a team are confident and excited to launch 88Guru in India and are sure it will exceed industry growth with its digital-first and outcome-driven approach”
Madison Media, India’s largest homegrown media agency that started media operations in 1995, was ranked by Recma, amongst the Top 5 Global Independent Agencies of the World. In the latest report released by Recma in March 2022, Madison Media was voted the most Competitive Agency in India for 3 years – 2021, 2020 and 2019. Madison Media also ranks No. 1 in Vitality – (Vitality is based on Comp pitches, new business wins and losses), and Momentum (new awards, industry share, agency seniors). At Goafest 2022, the Agency won a total of 22 metals and came in 2nd at the Media Abbys. At the recent DMA Asia Echo Awards, the Agency won the top Diamond Award and Brand of the Year for Asian Paints, in addition to winning 6 Golds, 5 Silver and 3 Bronze metals. The Agency also won for the 4th time, Prime Time’s TV Media Agency of the Year. The Agency is also ranked the 2nd most powerful media agency by The Economic Times, Brand Equity Ad Agency Reckoner. In addition, the Agency has won over 200 awards since 2020.
Madison Media handles media planning and buying for blue chip clients like Godrej, Marico, Asian Paints, Titan, Blue Star, TVS, Raymond, CEAT, Pidilite, Bajaj Electricals, McDonald’s, Lodha, Shaadi.com and many others. Madison Media Ultra is a part of Madison World, India’s largest homegrown communication agency established in 1988. Madison World through its 11 Units served last year, as many as 500 Advertisers.
