Magicbricks, today announced the launch of its latest marketing campaign with its brand ambassadors Ayushmann Khurana and Kriti Sanon to build on the ongoing momentum & drive fresh consumer demand in the New Year. It goes through a risky journey into the Property Service business to become India’s first online full-stack service provider in the real estate industry. The campaign is going to be a huge 360-degree campaign across TV, Social, PR, and Digital. Ayushmann in a total of 10 seconds video will be featured by the campaign. Which will reveal a range of property services like Home Loans, Vaastu, Legal, Property Valuation, Home Décor, Home Inspection, etc.
In multiple creative works, it is confirmed to feature Ayushmann and Kriti that will be leveraged across print, digital and social. RK Swamy BBDO is the one who created this video and Conversation Films produced the film. Marketing Head of the Magicbricks, Mr. Prasun Kumar commented about the campaign that the Real Estate market is the indicator of a turn around even though they are going through harsh times. They claim that they have always taken the role to kick-start consumer consideration and category conversations and also pointed out that this campaign will make their endeavor to lift the mood of the category and increase happiness among property seekers. They have high hope that this campaign will bring great success with all property service seekers since they want convenience and trust that technology delivers as they look for the availing multiple services. All of these will help the brand to move towards a full-stack platform. It has been confirmed that this brand will also take to the audience that is not engaged with the brand.
Partner and Executive Creative Director of RK Swamy BBDO, Mr. Ankur Suman commented that. The video featuring Ayushmann will help Magicbricks to cut the negativity and spread joy among the consumers. Ayushmann and Kriti have added a lot of life to this campaign with their great performance. Magicbricks have turned a positive side in the New Year with the new Property Services campaigns. It charges to increase traffic to build new categories. Ayushmann and Kriti have performed very well gaining many audience reactions and many appeals that made the campaign very much success.
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