- For Home, Kitchen & Outdoors category on Amazon.in, customers from Maharashtra shopped 1.5x YoY in the first 48 hrs of the Amazon Great Indian Festival 2023; Pune emerges as one of the fastest growing cities in the state for the category
- Amazon.in launches comprehensive range of interior and exterior paints in association with top brands pan India during this festive season
Pune, 17th October, 2023: Amazon.in today announced the launch of a comprehensive range of interior and exterior paints featuring over 1,000 shades along with a range of essentials that include waterproofing products, primers, enamels, painting tools, masking tapes and drop sheet covers for home improvement needs. To help customers visualize and compare paint shades, Amazon has also introduced a Paint Finder tool and a calculator, to help customers estimate the quantity of paint required, hence avoiding wastage.
K N Srikanth, Director, Amazon India, reaffirmed the company’s commitment to delivering exceptional customer experiences, ” The Maharashtra region is a very important market for Amazon India with the city of Pune witnessing 70% YoY order surge for our Home, Kitchen, and Outdoor category during this festive season. As India’s most preferred, trusted and loved marketplace, we’re excited with the remarkable response from our customers in the first few days of our month-long Amazon Great Indian Festival 2023. With most Indians choosing to decorate, upgrade and redo their homes during this auspicious period, customers pan India will now get access to a wide selection of 1,000 colour shades of interior and exterior paints delivered with convenience at their doorsteps”.
Here are some the trends across Home, Kitchen and Outdoor category observed on Amazon.in across Maharashtra overall and Pune:
- Maharashtra loves to shop on Amazon.in: Maharashtra plays a pivotal role, accounting for double digit share of Home, Kitchen and Outdoors category business; around 50% of Amazon’s customer base in Maharashtra comes from Tier-2 and higher cities/towns
- Maharashtra contributes to highest number of new customers for Amazon’s Home, Kitchen and Outdoors market, with Pune being one of the fastest growing cities for home, kitchen and outdoors
- Electric Mobility on the Rise: In Maharashtra, electric scooters and bikes are available for customers in more than 20 cities, covering over 450 pin codes. From all the orders placed in the last three months for EV two-wheelers, 25% of them were from Pune customers
The Amazon Great Indian Festival 2023 went live on 8th October on A.in, with 5,000+ new launches and exciting offers* across categories including Smartphones, Fashion & Beauty, Large appliances & TVs, Consumer Electronics, and Grocery for customers pan India. Customers will also get up to 10% instant discount on SBI credit & debit Cards & EMI transactions, no-cost EMI on debit & credit cards, exciting offers* from other leading credit/debit cards, and much more.
Maharashtra is an important market driving Amazon’s growth in India. To support this growth, Amazon is working to build awareness amongst businesses in Maharashtra about the benefits that e-commerce offers them. Amazon will continue to work with local stores and MSMEs across the state and country bringing new tools, technologies, innovations, and initiatives that will unleash the entrepreneurial spirit of Indian businesses. Amazon India has invested in fulfilment infrastructure that allows customers to get quick and safe deliveries. Convenient exchange options are available to customers for a seamless shopping experience. Of the 12 lakh sellers on Amazon.in, nearly 1.6 lakh of these sellers’ hail from Maharashtra.
Amazon has 14 FC (Fulfilment Centers) in Maharashtra, boasting over 6 million cubic feet of storage space, along with 6 SCs(Sortation Centers) covering more than 516,000 sq. ft. of processing area. Amazon India has also created more than 100,000 seasonal job opportunities across its operations network for the Indian festive season. These opportunities include direct and indirect jobs across India in cities such as Mumbai, Delhi, Pune, Bangalore, Hyderabad, Kolkata, Lucknow and Chennai.
