Mahindra First Choice Wheels, a multi-brand authorized used car company, announced the opening of 50 new franchise stores in India amid an increasing preference for personal mobility after the pandemic.
Mahindra First Choice Wheels Ltd (MFCWL) said in a release that Haryana, Uttar Pradesh, Rajasthan, Bihar, Maharashtra, West Bengal, Punjab, Kerala, Tamil Nadu are some of the states where the new major retailers have been set up.
Each of the new shops will provide used car purchases and sales, 118-point inspection report, Mahindra Approved used car warranty, quick finance, and, among other items, it said, hassle-free RTO switch.
MFCWL has continued to develop and develop its store network on the back of demand from consumers who want to own private cars vis-a-vis using public transport regarding the health and safety issues, the release said, amid a downturn in the economy due to the ongoing pandemic.
With their reasonable prices and good quality, used cars remains a viable option for a large number of customers looking to buy a car, especially in a time of economic crisis.
“In Tier II / III India, this pattern is far more prevalent, which is why we are rapidly extending our footprints to the most remote cities,” said Ashutosh Pandey, Managing Director and Chief Executive Officer of Mahindra First Choice Wheels Ltd.
Technology, training, applications, branding and marketing are open to all franchise owners, the company said.
The company would provide each car sold in its stores with a sanitation kit includes two face masks, a pair of gloves, a car disinfection spray and a hand sanitiser, along with a step-by-step manual on the procedure to be followed to sanitise the vehicle, to resolve the safety and sanitisation issues, the company said.
The company has further strengthened its market leadership in the structured used-car segment with this current expansion, it added.
In Rajarhat, Kolkata, we are pleased to partner with and run the MFCWL franchise. Mrs Geeta Menon, the owner of Adyah motors, said that customers can now be assured of quality Mahindra certified vehicles, guarantee through warranty on these cars and top of the line after-sales support.
Kolkata customers can now satisfy their dream of purchasing an Adyah Motors pre-owned vehicle.
