Club Mahindra Holidays, an Indian travel company established in 1996, is a part of the Mahindra Group which provides holidays on the company resorts. Mahindra Holiday & Resorts India Limited (MHRIL) under the category of Leisure and Hospitality sector of the Mahindra Group, is the flagship brand of Club Mahindra. Vacation ownership is its key offering to its customers and MHRIL offers family holidays primarily through vacation ownership memberships for about 25/10 years
The brand had recently launched a new campaign, ‘The Club Mahindra Family Premier League’. Club Mahindra has selected eight different kinds of personality based family holiday on the basis of client research and insights carried out by the company.
These eight unique personality based holidays are represented by an equal number of holiday teams including Beach Indians, Kings of Adventure, Wildlife Challengers, The Family Royals, The Sunrise Chasers, Mountain Super Kings, The Capital Foodies, and The Road trip Riders. The audience is provided a chance to participate in the Club Mahindra Family Premier League contest. The participants can select their team and share holiday photos that represent their loved kind of family holiday.
The company has also enlisted some Indian cricketers with their families, such as Piyush Chawla, Dinesh Karthik, Yuzvendra Chahal, Jemimah Rodrigues, Sanju Samson, Bhuvneshwar Kumar, Umesh Yadav, and Karun Nair. Each of these cricket stars will represent a team that reflects the holiday which they longed for.
As part of ‘The Club Mahindra Family Premier League’ campaign, the company will offer 75 holidays to families with the most unique, peculiar, and special photographs, for celebrating 75 years of Mahindra Group. The existing members and clients would also get an opportunity to participate in the contest and win exciting prizes.
Talking about the campaign, Pratik Mazumder, chief marketing officer ( Mahindra Holidays & Resorts India) said at a press release that the Club Mahindra understands how families have different preferences for their vacations, mountains to culinary experiences, wildlife to road trips and from beaches to adventure. We have recently created the Family Premier League campaign as Club Mahindra is the only brand that can cherish every kind of holiday experience with the company’s varying destinations and hospitality that the brand had prepared at their resorts for its customers.
