Mahindra launches the XUV 3XO – the ‘New Disruptor’ in compact SUVs Prices start at ₹ 7.49 Lakh

By
Passionate in Marketing
-
0
339
Mahindra launches the XUV 3XO – the ‘New Disruptor’ in compact SUVs Prices start at ₹ 7.49 Lakh
Mahindra launches the XUV 3XO – the ‘New Disruptor’ in compact SUVs Prices start at ₹ 7.49 Lakh
Disrupting the category: The XUV 3XO disrupts with 6+1 key pillars:
o   Turn on Design:
          Bold, athletic silhouette that commands attention
          Ivory colour interiors wrapped with a Soft touch leatherette dashboard and door trims
o   SUV Command Seating:
          Best-in-class forward visibility of 23.7°that matches with XUV 700
          Command seating position with eye level at 1398 mm above the ground
          R17 Alloy Wheels and water wading depth of 350 mm
o   Safe Cocoon:
          35 standard safety features including 6 airbags, ESC with Hill Hold Control (HHC) & All 4 Disc Brakes and more
          Engineered to meet the highest B-NCAP safety rating
o   Drive of Your Life:
          World-class turbocharged engines with best-in-class Torque of 230 Nm (1.2 L TDGi) and 300 Nm (1.5 L Diesel)
  • 6-speed AISIN 3rd Gen Automatic Transmission
  • Thrilling acceleration of 0 to 60 km/h in 4.5 s (1.2 L TGDi) and best-in-class mileage of 20.1 km/l* (1.2 L TGDi MT)
o   Ride of Your Life:
          First-in-segment MTV-CL (Multi-Tuned Valve Concentric Land) technology
          Advanced suspension system with MacPherson Strut Fully Independent Front Suspension and a Twist Beam Semi-independent Rear Suspension
          Quietness of gasoline matching XUV 700 gasoline
o   Space where it counts:
          Best-in-class wheelbase, occupant space, and legroom
          Spacious cargo area measuring 364 L**, further expanded with standard 60:40 split seats to maximize storage capacity.
  • Sci-Fi Technology
o   First-in-segment: SkyroofTM, Dual Zone Climate Control, 65 W USB-C charging, Electronic Parking brake with Auto Hold, 3 Smart Steering Modes, Level 2 ADAS (1R1V)
o   3XO is also equipped with Twin HD Screens – one 26.03 cm infotainment and the other 26.03 cm full digital cluster, Harman Kardon Premium Audio with amplifier & Sub-woofer, 360-degree surround view system with blind view monitor
 
Bengaluru, April 30, 2024: Mahindra & Mahindra Ltd., India’s leading SUV manufacturer, today launched the XUV 3XO, with prices starting from ₹7.49 Lakh. Setting new benchmarks in the compact SUV segment, the XUV 3XO combines standout design, premium interiors, comfortable ride, cutting-edge technology, thrilling performance, and unmatched safety. The XUV 3XO represents Mahindra’s commitment to innovation and excellence, culminating in an SUV that truly represents #EverythingYouWantAndMore.
The XUV 3XO was conceptualised at the Mahindra India Design Studio (MIDS) in Mumbai, and engineered and developed at the Mahindra Research Valley (MRV) near Chennai. The XUV 3XO represents the world-class capabilities of Mahindra’s global design and engineering team. Built at Mahindra’s state-of-the-art facility in Nashik using advanced manufacturing processes, it offers customers a high-quality SUV that is robust and engineered to last.
Appealing to multiple segments XUV 3XO transcends the expectations of the new-age SUV buyers. Each variant is tailored to meet the specific needs and preferences of its respective segment, making the XUV 3XO a true category disruptor.
Mr. Veejay Nakra, President – Automotive Division, Mahindra & Mahindra Ltd. said, “With the launch of the XUV 3XO, starting at an attractive price of ₹ 7.49 Lakh, Mahindra is redefining what an SUV can be. Engineered to deliver ‘Everything you want & more,’ the XUV 3XO is designed to cater to a broad spectrum of customers. From those upgrading from a hatchback to their first SUV to luxury seekers looking for high-end features at a competitive price, the XUV 3XO offers a unique blend of innovation, safety, comfort, and performance. Each variant is a strategic response to the nuanced needs of different customer segments, effectively making each variant a disruptor in its segment.”
 
R Velusamy, President, Automotive Technology and Product Development, Mahindra & Mahindra Ltd. said, “The XUV 3XO exemplifies Mahindra’s dedication to blending top-tier safety, cutting-edge technology and thrilling performance with standout design. Built on a durable, well-tested platform, it is engineered to meet the highest global safety standards, including the B-NCAP. The XUV 3XO also meets the benchmarks established by our XUV700 – offering best-in-class forward visibility and the quietness of its gasoline variant is comparable to that of the gasoline. With superior drivetrain options, robust Level 2 ADAS features, a comprehensive suite of safety equipment, and advanced technological enhancements, the XUV 3XO is crafted to deliver a driving experience that’s exhilarating, secure, and ahead of its class.”
The XUV 3XO has been designed, developed, and engineered to meet rigorous global standards, ensuring that it delivers exceptional quality and performance to our customers. Mahindra will be introducing the XUV 3XO in global markets, details will be announced shortly.
The XUV 3XO’s bookings will open online and simultaneously at Mahindra dealerships from May 15, 2024. The deliveries of the XUV 3XO will commence starting from May 26, 2024, ensuring that customers can enjoy their new Mahindra SUV as soon as possible.