Dec 9, 2012: Mahindra Xylo was one of the 20 brands which were awarded the Master Brand 2012 this year. Master Brand 2012 is an award constituted by CMO Asia and World Brand Congress and these 8000 bands competed against each other for the Master Brand status. Out of 8000 brands, 20 brands were conferred Master Brand 2012. The key parameters on the basis of which this award is given are:
Dominance
Longevity
Customer Loyalty
Goodwill &
Overall acceptance for a product
The brands which enter into the fray for this award are ranked based on the appeal of customers from premium to mass market.
