MakeMyTrip, the most successful online travel agency in India, is using technology to create a disruption in the market for holiday packages sold in the nation. The firm has developed the skills to create “Dynamic Itineraries,” which provide customers the ability to personalize their vacation packages and purchase them in real-time online. Using parameters such as destination city, trip date, length, and so on, travelers may now derive several possibilities for package deals that meet their needs. In stark contrast, the Indian Holiday Packages market relies heavily on the web for inquiry reasons, while the procedure itself is carried out offline.
“We wanted to empower the traveler so that she can make informed selections online by providing clear pricing and a platform that can be tailored to her needs. Because there are some different partners and suppliers involved, this is not a simple process in the packaging industry. According to Vipul Prakash, the Chief Operating Officer of MakeMyTrip, “The journey to ‘Dynamic Itineraries’ took us more than two years.” “The online platform imitates the behavior of physical holiday shopping since the process of planning and purchasing a vacation is more than just a transaction; it’s an experience.” We are overjoyed with the response we have received from consumers, who have said that they are loving the new opportunity to organize their vacations.
MakeMyTrip has increased the number of franchise outlets in its network from 100 at the beginning of the year to 140 to better serve customers who would rather get help offline. During the same period, the size of the women-only staff of Holiday Experts whose responsibility it is to handle any leads seeking help rose from 700 to 1000.
“We offer solutions for various types of travelers, from ones that can be customized to ones that have set durations. From real-time online alternatives to aided and guided sales, ” stated Jasmeet Singh, the Business Head for Holidays & Experiences at MakeMyTrip. ” “This multichannel, tech-led, asset-light strategy is helping us build momentum in our Holidays line of business with each passing quarter. We couldn’t have done it without you.” We have become a big participant in the domestic packaging market as a result of our growth of 166% over the period before the pandemic. We have not lost sight of our primary objective, which is to increase our share of the international packages market.
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