Oct 5, 2012: The FMCG major in the country, Dabur is relaunching once popular energiser brand “30-Plus” and has roped in Bollywood item queen Malaika Arora to endorse the product. The energiser brand which was launched in 1990, was positioned as energising capsule for men over the age 30 and was endorsed by the veteran actor Jeetendra.
However, over the period of time, the brand lost its visibility in the market as its promoters focused on prescription drugs. Dabur, acquired the brand in May last year and is relaunching to compete with the market leader Revital from Ranbaxy.
