Mamaearth, the leading brand of Honasa Shopper Ltd. also, the quickest developing poison-free private consideration brand, celebrated 6 years of goodness on the fifth of December 2022. Turning into the quickest to 1000 Cr., productive FMCG brand with an omnichannel presence; Mamaearth has been based on areas of strength for filling a more prominent need.
In the consistent journey to serve the buyers and society, the brand sent off its motivation drives – Plant Goodness and Plastic Positive. The brand sent off the Plant Goodness drive with an aspiration to establish 1M trees by 2025 and has proactively established 4 lac trees. In a joint effort with an NGO and ranchers for agroforestry, these trees have been established in farmlands across Rajasthan, Uttar Pradesh, and Haryana.
The saplings planted are natural product-bearing trees that assist ranchers in increment pay open doors with the produce from these trees. The agroforestry approach doesn’t utilize the whole horticultural land, and the ranchers keep on doing their cultivating alongside making a plantation. This aids in making carbon sinks in farming fields, hence moving towards the objective of ‘Net Zero Carbon. With this drive, Mamaearth has influenced the existence of more than 500 ranchers beginning around 2020. Aside from the Plant Goodness Drive, Mamaearth has sent off the Plastic Positive Drive also. According to reports, India produces around 3.5 million tons of plastic consistently, and just half of it gets reused.
In a journey to help the nation in diminishing plastic wastage, Mamaearth has promised to reuse more plastic than they consume and has reused north of 5000 metric lots of plastic since its origin. Mamaearth is a reason-driven brand for recent college grads who have confidence in picking goodness for themselves and the climate. Mamaearth accepts that decency begins with our little decisions consistently, and this reflects in the decisions the brand has made with its items and drives like Plastic Positive and Plant Goodness.
Remarking on the commemoration, Ghazal Alagh, Prime supporter and CIO of Honasa Buyer Restricted, said,” We began Mamaearth with a deep conviction of building a ‘why’ based brand rather than ‘what’ based brand. With a way of thinking of Goodness inside and the conviction that we fill a greater need with our image, and its contributions, we set out on this excursion. As we commend our sixth commemoration, it is overpowering to see the number of individuals who have gone along with us on the excursion. We are focused on our qualities and customers, and this associates us with the recent college grads and the Gen Great. We are happy that we have had the option to interface with our shoppers through our items and drives, and we trust that this bond develops further throughout the long term, and we make a superior world for ourselves as well as our people in the future.
Follow and connect with us on Facebook, LinkedIn & Twitter.
