Mumbai, January: Mangalam Organics, a pioneer in camphor-based products and a leading brand of camphor fresheners is excited to announce the launch of its new outdoor advertising campaign for CamPure with a refreshing twist.
The campaign features humorous and light-hearted content that cleverly relates to the unique cone shape of the iconic CamPure camphor freshener. The campaign aims to captivate urban audiences with humorous, light-hearted content that cleverly relates to topical matters while highlighting the product’s distinctive cone shape.
By reimagining the traditional billboard approach, the campaign dubbed “Fragrance Missiles, Locked & Loaded!” aims to create a buzz around the brand and engage with audiences in a more playful way with creative storytelling. Each billboard will showcase witty messages and visuals that highlight the unique benefits of CamPure while seamlessly tying into its perfectly recognizable unique cone-shaped design freshener. The brand is excited to bring a smile to people’s faces with its humorous take on topical matters.
“We wanted to step outside the conventional and engage with our audience in a way that sparks joy and connects on a personal level. Our iconic cone-shaped freshener is not just a product; it’s a symbol of innovation and freshness. By leveraging this unique shape, we aim to make our campaign memorable and impactful, all while bringing a smile to people’s faces.” said the Director of Mangalam Organics.
This new campaign will help to further establish the brand as a leader in the camphor freshener category. The campaign will be rolled out across major cities in India, strategically targeting high-traffic areas and key consumer hubs. The billboards are designed to catch the attention of passersby with topical humor and creative visuals, ensuring maximum engagement and brand recall.
Mangalam Organics’ innovative approach to outdoor advertising demonstrates the company’s commitment to staying ahead of the curve while delivering fresh and exciting content that resonates with its audience.
